This document is a presentation by Alan Moore on making sense of our non-linear world and lessons in mobility and innovation from around the world. The presentation discusses how mobile communications can be a strategic endeavor that allows companies to reach new audiences, redefine their organization, and create new markets. It then covers the six laws of mobile and how refined data is the "black gold" of the 21st century. Throughout, it provides examples of how mobility and data can transform industries like banking, cultural organizations, and help networks.
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1. NO
STRAIGHT
LINES:
making sense of our non-linear world
Lessons in mobility & innovation
from around the world for O2
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
2. The SR-71 Blackbird was created out of a vision that
pushed human ingenuity, design and manufacturing capability to the very limits.
Today, we now have the possibility to truly transform our world, to be more
lightweight, sustainable and humane, through the tools, capabilities, language and
processes at our fingertips.
3. making sense of our non-linear world
Mobile communications do not have to be a
tactical endeavor, it can be a deep strategic one
enabling companies to run leaner, to reach
audiences in new and novel ways, to redefine a
company organizationally, and create new
markets with new revenues. This presentation
shows how mobile communications plays the
key role in this rapidly evolving story.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
4. The 6 Laws of Mobile
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
5. 1. Value over culture
Interaction, Entertainment,
Expression, Transaction.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
6. 2. The law of the ecosystem
Roles of all players must
remain in collaborative
balance
Mutuality is a business strategy
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
7. 3. The empowering nature of mobile
A remote control for life
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
8. 4. The value of time zones
“In-Between-Time”
“Golden Time”
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
9. 5. Mobile-specific business models are essential
Successful mobile services do not depend on
advertising as revenue generators
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
10. 6. The future is simplexity
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
11. Refined data the black gold of the
21st Century
Alex Pentland, director of MIT’s Human Dynamics
Laboratory, “Using location data, I can say a lot about the
music you like... for example, your financial risks.”
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
12. Recommendation engine, usage based,
data fed
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
13. Curation of content, packaging
of content, filtering and sense
making
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
14. Ubiquity = Everywhere
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
15. Mobile enabled commerce
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
16. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
17. Designing for time zone needs
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
18. stretching and blending time
Activities during the day, but most product purchases between
10pm and 2am
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
19. 45% response rate
€83m revenues in 2008
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
20. Business foundations 4C’s
commerce
connectivity culture
community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
21. Value is created not only in
the purchase of goods it is
co-created by the
Girlswalker community.
23. Making business through transparency
of data
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
24. My Yoad?
Yoad /‘jэυd/ 1. n. a file in database storing a person’s profile
information and consumer lifestyle preferences for use as an
interface between companies determining whether to send a
highly relevant commercial communication to that person
(normally to their mobile telephone). [orig. unkn.]
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
25. Qustodian innovating with communities
of passion, with data, with technology,
& revenue models – Exhibit [a] Atletico
Madrid. http://uk.qustodian.com/
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
26. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
Assets & Access in the cultural sector
27. What does mobile mean?
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
28. the
cultural
organisation
assets
Rolling Exhibitions
Permanent collections
Archives
Lots of stuff in storage
Implicit Knowledge:
curators
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
29. the communities
cultural of
organisation interest
assets
Rolling Exhibitions Public
Permanent collections Corporations
Archives Universities/ academia
Lots of stuff in storage Business
Implicit Knowledge: Other museums / cultural
curators institutions
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
30. the communities motivation
cultural of
organisation interest
assets
Rolling Exhibitions Public Money
Permanent collections Corporations Pleasure
Archives Universities/ academia Self improvement
Lots of stuff in storage Business Status
Implicit Knowledge: Other museums / cultural Professional information
curators institutions
Inter-related
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
31. Networked communities of interest
org+
values
passions
needs
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
32. The link economy:
create bundles of products and services
Data driven:
Amazon data architecture – recommendation
engine, Apple genius and iTunes, personalisation
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
33. Creating access to assets
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
34. ‘digital curator’
the expertise of heritage institutions is a
value proposition used to generate income.
customer groups for digital curator are
consumers, academics researchers, business
professionals.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
35. ‘digital curator’
digital services centred on the collection materials.
‘refined’ metadata, like specialist background
information on a collection, or digital teaching
packages.
Archives offering courses to archive researchers,
including novices.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
36. Tate Britain online courses £20 on artists’techniques and
methods (www.tate.org.uk/learnonline).
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
37. Archives: traditional view
Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education,
Culture and Science 2010
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
38. Archives as a platform
Archives offering courses/services to archive researchers, & other communities of
interest. Note cultural org now a platform creating new access around its assets
Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture
and Science 2010
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
39. Design for economies
of scope
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
40. alan moore | www.smlxtralarge.com | camerjam 2011
47. As as a new economy
takes hold, as a
consequence of the old
one faltering, it
unleashes a powerful set
of forces that cleave the
fabric of the economy
along fault lines.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
48. the life and death of eco-systems
the emergence of a new system
trailblazers
collapse of system
hospicing
of old system
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
49. Banks fail to meet customers’ expectations
Trust gap with public.
“ I have tried Bank of America.
Um, no. Never again. 35$
overdraft charges? What?
Antiquated legacy technologies make
Customer service telling me
innovation difficult. that the balance shown online
is not the most up-to-date?
Commoditization driving customer I've had a lot of issues with
apathy. Bank of America...It
is absurd that they take
advantage of us.
PFM entrants lack transactional
relationship with customers. – Josh B.
beta invitee
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
50. Real-time processing to close the engagement loop
With real-time and mobile, customers
can engage more closely with their
finances.
Categorize and label expenses on-the-go.
Understand the impact of spending
decisions on goals in real-time.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
51. Goals and Safe-to-SpendTM
Goals enable customers to
automatically save for future
events.
Safe-to-Spend automatically
calculates the customer’s
spending cushion.
“Cruise control for your
money.”
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
52. Goals enable relevant offers
Customer Goals are a very
strong predictor of purchase
intent.
Goals allow companies to
engage prospective customers
with the right offer at the right
time.
Context sensitive: desktop,
tablet, smartphone.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
53. Transaction history informs coupons and
discounts offered to customer
Full transparency into customers’ transaction histories.
Ability to provide customers with relevant discounts
and coupons.
Context sensitive: desktop, tablet, smartphone.
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
54. Ryoji Kaneko is always
looking for work
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
55. Help
Networks –
the buying
and selling of
time
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
56. Augmentation is merely the
layering of information and
data to create more value –
like a map!
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
57. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
58. Identity Reputation scoring
Recommendations schedule
fees
proximity
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
60. Mobile and society
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
61. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
62. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
63. alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
64. [1] free & open source, [2] dynamic timeline,
[3] interactive mapping, [4] multiple data streams
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
65. How can O2 innovate
to bring about a better
society?
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
66. So what do we need
to think about to
create sustainable
commercial success?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011