The Art of Engaging Millennials

1. The Art of
Engaging Millennials
Lee McEnany Caraher
CEO, Double Forte
Author, Millennials & Management
Recrui'ng
&
Retaining
The
Next
Genera'on

2. One
Viewpoint
“The children now love luxury; they have bad
manners, contempt for authority; they show
disrespect for elders and love chaFer in place of
exercise. Children are now tyrants, not the servants of
their households. They no longer rise when elders
enter the room. They contradict their parents, chaFer
before company, gobble up dainHes at the table, cross
their legs, and tyrannize their teachers.”

3. One
Viewpoint
Socrates
470BC
–
399BC

5. 1. Are enHtled
2. Expect rewards and promoHons for showing up
3. Don’t work hard
4. Can’t get anything done
5. Are casual and disrespecRul
6. Want freedom, flexibility and work-­‐life balance
7. Have helicopter parents
Common
Themes

6. • Millennials Biggest GeneraHon
• Three DisHnct Groups
28-­‐34 22-­‐27 14-­‐ 21
• 36% Millennials 18-­‐31 live at home
– 18% college graduates live at home
– 16% 25-­‐31 yr olds/56% 18-­‐24 yr olds
– 29% employed Millennials live at home
• Most educated in American History
0
100
PopulaHon
Boomers
GenX
Millennials
77M
Highest % in
4 Decades
2014
44% Millennial Adults
Are Non White
Majority of Americans
Non White
Millennials
At
A
Glance
2043

7. Raised
Differently
Raised
in
a
Different
Time,
Differently

8. Millennials:
1. Are enHtled – CONDITIONED
2. Expect rewards and promoHons for showing up -­‐YES
3. Don’t work hard – WORK DIFFERENTLY
4. Can’t get anything done – LOOKS DIFFERENT
5. Are casual and disrespecRul – DON’T KNOW BETTER
6. Want freedom, flexibility and work-­‐life balance -­‐YES
7. Have helicopter parents – SOME DO
Common
Themes

9. CONFIDENT
The Mind-Set
• Capable
• Contributors
• ChangeMakers

10. Meaningful
Work
Opportunity
Constant
Dialogue
Full-­‐Life
At
Work
Millennials
Want

11. MAKING
IT
WORK
AT
WORK

12. Vision
MaIers:
Me,
Team
Company

13. Vision
MaIers:
Me,
Team
Company

14. If you do NOTHING else, telling your teams
WHY the work maFers BEFORE they start
“Because
I
Said
So”
Doesn’t
Work
CONTEXT

15. Power
of
input
“Anyone who has an idea is heard … I finally found the right job.”
Liz, age 27
The
Power
of
Input

16. Millennials want to do things their way….LET THEM
Guidelines, Context, Deadlines
And if it’s really important :
“Do it my way first please and improve on it.”
Improving
The
Process

17. Millennials want to make a difference AT
and THROUGH work
Make
A
Difference
• Support their causes
• Offer Volunteer Days for the office
• Turn a holiday into a floaHng volunteer day

18. If you adjust to aFract,
keep and nurture Millennials
EVERYONE wins.
Catering
isn’t
Caving

19. THANK YOU!
Lcaraher@double-­‐forte.com
@leecaraher