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Reality vs. Hype for
“Working Social”
Alan Lepofsky – VP and Principal Analyst
@alanlepo
The benefits, challenges and solutions of the social era
April 2014
2. © 2010 - 2014 Constellation Research, Inc. All rights reserved.
Agenda
• Benefits of “working social”
• Challenges of the social era
• Solving the issues
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4. © 2010 - 2014 Constellation Research, Inc. All rights reserved.
Participation
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Transparency
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Global Reach
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Challenges of the
“Social Era”
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Who Am I?
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Which Tool Should I Use?
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Who Has Access?
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Where Did I Post That?
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Too Much Information
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No real data was harmed in the creation of this chart
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Solutions
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Integration
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Sorting And Filtering
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Analytics / Recommendations
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Context and
Purpose
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Recap: Reality Vs. Hype
• “Working Social” has many benefits
• However, don’t be fooled into thinking that it’s
perfect, there are many challenges.
• Those challenges can be overcome. Use the
right tools for the job, and have a clear
purpose in mind.
20. © 2010 - 2014 Constellation Research, Inc. All rights reserved.
© 2010 - 2014 Constellation Research, Inc. All rights reserved. www.constellationr.com
TM
Notas del editor Photo used under Creative Commons: https://www.flickr.com/photos/peasap/518956588 https://www.flickr.com/photos/didmyself/6530389351 Photo used under Creative Commons: https://www.flickr.com/photos/pulpolux/335754959 Photo used under Creative Commons: https://www.flickr.com/photos/swamibu/5496634282 Photo used under Creative Commons: https://www.flickr.com/photos/cayusa/2051756510 https://www.flickr.com/photos/thecrazyfilmgirl/3248283617 https://www.flickr.com/photos/75905404@N00/7126147125 https://www.flickr.com/photos/markusschoepke/72431367 https://www.flickr.com/photos/theevilmightyf/2717934672As the number of "social" tools we use increases, the harder it becomes to know where people, content and conversations are. https://www.flickr.com/photos/mybloodyself/222578140 https://www.flickr.com/photos/pulpolux/335754959 https://www.flickr.com/photos/soft/2340756122IntegrationStandards https://www.flickr.com/photos/brtsergio/2255027690 https://www.flickr.com/photos/ramsd/5445918407