Presentation to community members at Geekdom San Antonio on principles of branding a collaborative workspace based on the members sharing their personal brands

1. PERSONAL BRANDING &
CONTENT AMBASSADOR
PROGRAM
June 27, 2012

2. WHAT...
• Two fold objective:
• help
you master the art of personal branding in the context of
where you create and get things done
• help
promote the Geekdom brand from the perspective of its
community members

3. YOU & GEEKDOM
• Are
• brands
I’m a big deal
at Geekdom:)
• stories
•a work in progress
• Ambassadors for each other’s brand

4. YOU ARE A BRAND
• Be it as a solo gig or as a team, you are in your own right, a brand
• The environment of Geekdom, the surroundings of downtown and
the things you do in your work can help define and grow your
influence and thought leadership on the social web

5. WHY
• Geekdom is on its way to becoming a global brand with presence in 4
US and 3 global cities by 2015
• This
is your opportunity to associate your personal brand with a
brand that could help you think about how you are branding yourself
• Opportunity to grow your business around the world by associating
with the globalization of Geekdom

6. WTF?
• This is a distraction
•I am too busy working
•I can’t take on more work
• External to work, I have a life

7. HOW DO I BENEFIT?
• Gets you in the mindset of personal branding
• Associates yourself with the (global) Geekdom brand
• Cross pollenates your personal brand with your team
• Helps your fellow Geekdom community members

8. PART OF YOUR DAILY FLOW
• Your smart phone is your friend
• Open your ears and ears and see what’s around you for easy story
telling
• Thecollaborative nature of Geekdom inherently lends itself to this
process
•A good way to connect with people you may not know
•A good way to build deeper relationships - this is not always about
business

9. I DON’T KNOW BRANDING
I’m
• Just be you awesome
• Share who you are
• Discover your surroundings with writing, photos, videos...

10. TIMING
• Now through October, the weather is perfect for this
• Go, discover downtown
• Lots
of funky dives, dumps, joints and street people that makes San
Antonio very unique
• Great buildings, street signs, foods, bridges

11. When you are here.....
1+1

12. ONE “THING” PER DAY
• Shout out to a team member
• Photo of an object on the floor
• Go for a walk on the Riverwalk and share the moment
• Knock on your neighbor’s door and do an interview
• Write a blog post
• Do a Facebook entry

13. WHERE TO START?
1+1
•A few basics
• Pick a few obvious platforms - Twitter, Facebook, Instagram, G+,
Foursquare
• Check in daily
• Share one thing per day....

14. Discover the building and your surroundings....
transportation culture r
i architecture
foods v
e
r
w
people weston a
center l
k
fun
funky buildings

15. IF YOU TRAVEL....
• On business and on vacation...wave back to your peers
• Shout out to your team
• Root for the TechStars Cloud teams when they are in residence
• Wearyour Geekdom T-shirt and photograph yourself at recognizable
landmarks
• Wearyour startup’s T-shirt and photograph yourself at recognizable
landmarks

16. SHOW YOUR SUPPORT
• Show Nick, Louie, Pat, Dirk, Todd, Cole, Graham and Jason some love
• Thank the local media when they cover Geekdom
• Thank the speakers who share their insights during programs
• Highfive your peers when they have a win, get funding, a major
customer, or a big contract
• Promote new programming
• Welcome new community members as you meet

17. Story Telling With Instagram...

20. THE WESTON CENTER
• The building itself
• Lobby area - chairs, decorations, artwork, walkways, waterfall
• Restaurant
• Piano man
• Events & classes
• 11th floor + new maker space in the works....
• Geekdom signage, collateral material, seminar handouts...

21. share and
promote your
community
members’
content, music,
photos,
documents, etc.

22. Geekdom has tons of
cool images you can
create that surround
the environment we
work in

23. Classy Joint:
Geekdom.... I
approach the
Weston Centre
as an
infrastructure to
Geekdom

24. Your personal branding helps humanize the Geekdom
experience and the persona of its community members
geekdom you
we are
institution one :)
humanity
your voice really matters and contributes

25. WIN & WIN
• Aimed to help you think about your personal brand
• Helpsraise awareness of the awesomeness of the Geekdom
experience
• Theprocess could open new opportunities for you personally and
with your team

26. START SLOW...
• Become aware of your surroundings
• Experiment and build your voice
• Meet, connect with someone new on the floor
• Take a stranger for a walk and share the experience
• Friend & connect with the community
•A good way to say “thank you” to Graham for his act of kindness and
generosity

27. SUSTAIN
• Think in the long run
• Dailyis ideal, but focus on building on what you are working, making,
creating
•A few check-ins / posts a week over the course of the balance of
2012 really adds up and helps you be discovered and shared
• Themore you do this, the better you get at branding you and your
team
• The collective voice of the community will really impact

28. thank you....
alan@weinkrantz.com