The document outlines various strategic marketing tactics including paid search engine marketing, offline advertisements, public relations through press releases and journalist outreach, search engine optimization through keyword and link optimization, competitive product pricing, professional product photos and descriptions, brand awareness promotion, community involvement through charity, media planning across various channels, email support for customers, and timely phone support.

1. Strategic - Marketing
• Advertising
– SEM (Search Engine Marketing)
• Pay-per-click campaigns
• Link Development
– Offline advertisements
• Magazine ads
• brochures

2. Strategic - Marketing
• Public Relations
– Getting story to journalists and editors
– Press releases

3. Strategic - Marketing
• Web Site Optimization/SEO
– Keyword optimization
– Link campaigns
– Content-rich pages on site

4. Strategic - Marketing
• Product Pricing
– Competitive prices

5. Strategic - Marketing
• Product Description & Photos
– Well-written descriptions of products
– Professional looking photos of products

6. Strategic - Marketing
• Brand Integration
• Brand Awareness
– Promote product in the public light
– Making the brand a recognizable name

7. Strategic - Marketing
• Community Involvement
– Charity to support

8. Strategic - Marketing
• Media Planning
– Radio
– Television
– Magazine
– eMarket

9. Strategic - Marketing
• E-mail Support
– Timely, friendly responses to customer
inquiries
– Automated informational e-mail systems
• Order confirmation
• Payment confirmation
• Shipping confirmation

10. Strategic - Marketing
• Telephone Support
– Timely, friendly, professional telephone
response