1. Specific Goal
Using Zamzar, teachers at Jefferson Elementary will learn how to convert
videos into WMV files for viewing through Windows Media Player.
Overview
After the rough draft materials the formative evaluation of this design project was
created. Three steps were implemented to evaluate this training: 1) The subject-
matter expert (SME) reviewed the materials and provided feedback for revisions. 2)
The materials were provided to a member of the intended audience and they were
reviewed using Skype. 3) The revised unit was made available to members of the
intended audience, and they were asked to complete the training independently.
One member completed the small group evaluation, and the feedback was noted.
The reflections from these three phases of the formative evaluation phases are
below.
Subject Matter Expert Review
1. Introduction. The Subject Matter Expert who reviewed this training is a fellow
coworker at Sam Houston Elementary. She is highly skilled in Web 2.0 tools,
and in the Master’s Ed. Tech Program. She understands the importance of
completing the process correctly. This training guide was emailed to her and
she reviewed it independently. Her feedback was replied via email.
2. Subject Matter Expect Review Summary
Steps SME's Comments My Response

2. Specific goal is well
written and clear for
intended audience.
This section was double-checked to
Introduction Voki was easy to
make sure it was appropriate.
understand his
directions were easy to
follow.
Logging into to You
Log into Application question was modified to
Tube was simple after
YouTube viewing tutorial.
improve comprehension.
Search for Searching for the
‘Jefferson YouTube video
Students Enjoy 'Jefferson Students This step remained the same.
a Day of Enjoy a Day of Culture':
Culture’ video was easy to locate.
Copying URL address
from the YouTube web-
Copy URL site 'Jefferson Students
Application question was modified
address from Enjoy a Day of Culture'
was simple and easy to to improve comprehension.
YouTube video
follow using the
tutorial.
Logging into
Zamzar.com took me to
a list of possible This step was modified to avoid
Zamzar sites and not to confusion. Application question
Log into Zamzar the zamzar.com site
was added to help the learner with
immediately but was possible mistakes during logging in.
able to locate the
correct site.
Pasting the YouTube
video URL on to step 1,
Paste YouTube
URL bar, on
URL on to Zamzar.com was simple
This step remained the same.
Zamzar step 1 and aligned with the
tutorial.
Choose Do step 2 on
converting file Zamzar.com: was
This step remained the same.
in Zamzar step aligned to tutorial and
2 easy to follow.
Type email Do step 3 on
Zamzar.com aligned
address in with the tutorial and
This step remained the same.
Zamzar step 3 easy to follow.
Convert step 4 Do step 4 on This step remained the same.
Zamzar.com: Click the

3. convert button aligned
with the tutorial and
easy to follow.
A second Voki was added to
Save file from Save file from email
complete the steps to demonstrate
email was missing.
the final product.
Assessment was modified by
providing an answer document for
Completed assessment, the learners to check their
but was unsure where answers. This assessment will be
Assessment to mark responses or done on an index car which will be
check for correct provided during the training and
answers. instruction concerning this process
is now indicated in the training
page.
3. Synopsis: Overall, the SME had minor encounters with difficulties that would
impede the successful production of a YouTube video conversion. She stated
that there was a missing step, and a step with ambiguous information. The
overall instruction was discussed, and the necessary changes based on her
feedback were noted and made. This was a website that she was familiar with,
even though she preferred a different site for her video conversions. She
mentioned that she found this particular training easy to understand. We
discussed the training guide, but she suggested not making any changes in
regards to Ted. Through this conversation, I have identified some short term
and long term changes that I will make.
Immediate Revisions:
Changes were made to the training through Screenr for sound quality a
clearer approach.
Application questioning was added to the several steps for
comprehension of particular steps.
The rubric had a different value that previously mentioned.
Add a second Voki to complete the lesson by adding the final step.
Long-term Revisions and Considerations
Request training to be uploaded to Staff Resources on Jefferson
Elementary Website.

4. One to One Evaluation
Introduction
The one to one evaluation was conducted by a first grade teacher with 5 years
experience from Sam Houston Elementary School in Harlingen, Texas. She is currently
in the Instructional Technology program at UTB graduate school.
The SME review was done through email using Google Docs and the training was
completed by the first grade teacher where she was able to provide immediate
feedback. Availability of both parties was conflicting throughout this summer session,
therefore face-to-face training practice was not possible. The training was reviewed
independently, notes were taken, and feedback was provided. Questions and the
overall feedback were provided over the phone where she also commented on her
observations and made recommendations for improvement.
One-to-one Evaluation Summary
It took the teacher less than 20 minutes to complete the training independently. The
following table includes her comments and my response to each major step.
Steps Observations My Response
Voki was easy to No changes
understand and his
directions were easy to
Step 1: Introduction
follow. Specific goal is
well written and clear for
intended audience.
Logging into YouTube was No changes
Step 2: Log into YouTube simple after viewing
tutorial.
Searching for YouTube No changes
Step 3: Searching for video ‘Jefferson Students
YouTube video. enjoy a Day of Culture’
was easy to locate.
Copying URL from YouTube No changes
Step 4: Copying URL from
YouTube website.
website ‘Jefferson
Students enjoy a Day of

5. Culture’ was simple and
easy to follow using the
tutorial.
Logging into Zamzar.com Changes were made to this
took me to list of possible step to avoid ambiguous
Zamzar sites and not into information.
Step 5: Logging into Zamzar
Zamzar.com site
immediately, but was able
to locate the correct site.
Step 6: Pasting the YouTube Pasting on Zamzar.com No changes
video URL on step 1 of step 1 was simple and
Zamzar.com aligned to the tutorial.
Step 2 on Zamzar.com was No changes
Step 7: Step 2 on Zamzar.com aligned to the tutorial and
easy to follow.
Step 3 on Zamzar.com was No changes
Step 8: Step 3 on Zamzar.com aligned with tutorial and
easy to follow.
Step 4 on Zamzar.com, No changes
click to convert button was
Step 9: Step 4 on Zamzar.com
aligned with the tutorial
and easy to follow.
Voki explained what to do No changes
with the email send from
Step 10: Download from
Zamzar.com; it was easy to
email
follow and aligned with
tutorial.
The rubric had a value The rubric had a step that
higher than 100 points as was repeated and it was
Step 10: Assessment
mentioned in the training. removed to give it the
proper value.
Synopsis
The teacher feedback focused on minor errors that made the information ambiguous
or incorrect. From that, the training was revised. The learner mentioned that in an
effort to bring more uses of technology to a campus, training should be scheduled
during workdays. Due to the fact that this training posed little difficulties, it is a
great way to get teachers to begin incorporating the uses technology a little bit more
in their instructional tasks.
Immediate Revisions:

6. Made correction on ambiguous wording
Revised assessment
Remove a step that was repeated in the rubric
Long –term Considerations
Archive this in a library of training for the campus staff
Small Group Evaluation
Introduction
Three members of the intended audience were to participate in the small group
evaluation according the Dick & Carey model; however, this was not possible due to
the availability of teachers during the summer. One member of the intended audience
completed this training for the small group evaluation.
Small Group Evaluation Summary
The training was completed in less than 20 minutes by the learner at the end of which
we discussed the entire training through a phone conversation where she listed
observations and I responded. The learner’s observations and responses are noted in
the following table:
Steps Learner’s Observations My Response
Voki’s instructions were clear Although Voki remains
and informative of the
available add
intended steps.
Introduction information to, or
remove from it will not
be revised or expanded

7. at this time.
Logging into YouTube was Will not expand or revise
Step 1 done easy. 1 minute
this step at this time.
Searching for the YouTube Will not expand or revise
video ‘Jefferson Elementary
this step at this time.
Step 2 Students Enjoy a Day of
Culture’ was simple to follow
and locate. 1 minute
Copying URL from the Will not expand or revise
YouTube web-site ‘Jefferson
this step at this time.
Elementary Students Enjoy a
Step 3
Day of Culture’ was an easy
task to follow and complete. I
minute
Log into Zamzar.com was easy Will not expand or revise
Step 4 to complete. 1 minute
this step at this time.
Paste the YouTube video URL Will not expand or revise
on to step 1 URL bar on
this step at this time.
Step 5
Zamzar.com: the task was
easy to complete. I minute
Do step 2 on Zamzar.com: Will not expand or revise
Convert YouTube video to wmf
this step at this time.
Step 6 (Windows Media file): Task
was easy to complete. 1
minute.
Do step 3 on Zamzar.com: Will not expand or revise
Type in selected email address
this step at this time.
Step 7 to have video send to. Task
was easy to follow and
complete. 1 minute
Do step 4 on Zamzar.com: Will not expand or revise
Click the convert button:
this step at this time.
Step 8 Task was easy to follow and
complete. seconds
Step 9
Open link from email: file was Will not expand or revise

8. saved. Task was easy to this step at this time.
complete. 1 minute
Video was played on Windows Will not expand or revise
Step 10 Media Player. 1 minute
this step at this time.
Synopsis
There was a positive small group response and the training was done with ease. The
comments provided from the training were positive including being easy to
understand and very simple. I was under the impression the corrections and revisions
that were made according to the SME’s comments were effective for the training.
The learner was informed of the changes made from the feedback provided. She
really enjoyed the training and found it easy to understand. Her biggest concern was
the point value in the rubric which, once again, was corrected.
Immediate Revisions:
The step to locate Zamzar.com was revised to send the learner to the right
site.
The rubric was aligned to the correct value.
Long Term Revisions:
Consider archiving training in a more accessible venue.
Consider making the Wiki page more attractive.
Conclusion
Throughout this entire instructional unit, the feedback provided by a one-to-one and
small group made this a training that has a high probability of producing well trained
learners. The formative evaluation helped me understand characteristics of a training

9. that not only helped me in this particular training, but in future ones as well. It is
evident that despite careful planning and designing of instruction training, there is
always plenty of room for improvement.