This document provides guidance on developing a crowd funding business model canvas. It includes sections on crafting a unique value proposition, interviewing customers to validate beliefs, identifying customer segments and where they engage online, acquiring customers through blogging, community involvement and following trends, activating supporters and turning them into evangelists, and key aspects to address like activities, resources, production expenses, partners, and campaign expenses. The overall message is the importance of understanding customers and validating assumptions through interaction before developing the full business model.

1. CrowdFunding
Business Model Canvas

3. How to craft a unique value proposition
9 Golden Guidelines to a Good UVP
• Be different but make sure your difference matters
• Target early adopters
• Focus on finished story benefits
• Pick your words carefully and own them
• Answer: WHY, WHO, and WHAT
• Study other good UVPs
• Create a high‐concept pitch
• Mirror
• Test your Hypothesis

4. Interview
customer
Pitch your
current UVP
phrase
Watch for the
keywords in the
conversation
that made the
customer
excited
Tweak your UVP
pitch so it has
the keywords.
Try different
keyword
sequences

5. As smart you as you are…
You don’t know what you don’t know.
Interview your customer segment to validate your beliefs.
Answers are outside!

6. Customer Segments
• Who do you benefit?
• Who is your perfect customer?
• Where do they hang out?

7. Channels
• How are you going to reach your target audience?
• What blogs do they read?
• What sites do they visit?
• Who influences them?
• Segment you social networks
• Where did previous campaigns
promote their projects?

8. Acquire
• Start Blogging
• Get involved in the community
• Cater your communication to each channel
• Ask for favors
• Follow trends: what day of the
weektime do you get most engagement

9. Activate
• How many people from each channel do you hope to capture?
• You have to test to know!

10. Referrals
• How are you going to turn your supporters into evangelists?
• How do you keep them engaged?

11. Key Activities
• What is the biggest friction point which needs your attention?
• Size of the network
• Product development
• Campaign assets
• Marketing

12. Key Resources
• Intellectual (IP)
• Financial
• Human

13. Production Expenses
• You are not asking for a salary!
• Ask for minimum and shoot for more
• Find multiple vendors for your product
• Run multiple scenarios
• You are not asking for a salary!

14. Key Partners
• Connect with Industry experts
• Know your vendors

15. Campaign Expenses
• Video Production
• Photo
• Social Media
• Rewards Shipping
• Taxes