Uit de gids The value of being Human Barclays Wealth Man & Quant Finance. A behavioural framework for impact investing and philanthropy (pdf, 33 pag., september 2015) https://wealth.barclays.com/en_gb/home/research/research-centre/white-papers.html

1. 16 | The Value of Being Human 2015
The dimensions of social attitudes
Our framework has identified a number of core dimensions in how people feel
about social good. These are based on the extent of agreement, on a scale,
to a number of attitudinal statements. Here, we show a few examples of the
statements which relate to each of these underlying scales.
Social/Financial Balance
I wouldn’t mind locking up my wealth for long periods in an impact investment.
With an impact investment I would accept a lower financial return than I could
obtain with a traditional investment.
Moral Duty
I have a responsibility to make the world a better place.
Personal Satisfaction
I like helping others because it gives me a sense of control.
Philanthropic Orientation
I would prefer using some of my returns from traditional investments to donate to
charities directly, rather than making impact investments.
Financial Security
My main responsibility is to myself and my family.
Chart 6: The continuum between pure financial investment and pure philanthropy.
To make impact investment successful, it will be essential to unlock the middle
layers between these two extremes, which are investments but may require
accepting some financial cost.
Whole universe: investments
and donations
Of these... those
which require the investor to
forego something
Of these... those which are not
socially harmful
Of these... those
which will result in
expected loss of capital
Of these... those that deliver
additional social good (not just
traditional investments)
Full Philanthropy
Our framework has
identified a number
of core dimensions
in how people feel
about social good