All right, you have a great selling video for your product. What’s next? What can you do with a video to really benefit from it? How do you present it to your site visitors, how do you design a page with the video, how do you optimize it to improve your ranking in YouTube and Google search results? Alconost Video answers all of these questions.

1. How to make videos
work for you
Promoting via videos
Kirill Kliushkin,
Head of Video Production
Alconost Inc.
http://alconost.com/en/video

2. Benefits of video
Passive
interact with existing site visitors
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Active
attract new visitors
Get attention of visitors
Show how to solve the viewer’s
problem
Talk about product features
Motivate viewers to try the product
Increase time spent on your pages
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Video is indexed by Google and
included in results
Low competition – easier to get to
the top
Thumbnail in search results is an
attention-getter

4. How startups benefit
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Test run for ideas: make a video and get
feedback and pre-orders before spending on
development
Presentation video: adds gravitas in the eyes of
investors

5. Where to host video
Own server
What advantages??
Video hosting: Youtube,
Vimeo, etc.
• Fast, no slowdowns
• Social perks: comments, likes, sharing
• More love from search engines

6. Page design
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Give the video to viewers right away, save their
time and effort
The more memorable the video, the better
Place an action button (download, buy) right
next to the video
Careful with autoplay!

12. Be tough, be a
Video Sitemap person

13. Promoting on YouTube
How to get to the top of the results:
• Keywords in the title, description, and tags
• Number of views and comments for the video and channel overall
• Number of channel subscribers
• Age of video and channel
• Number of likes, times added to playlists, complaints, video links to other sites
• Number of external referral URLs
• Average length of video views (relevance)

14. Use relevant keywords in the
video title, description (at least
twice), and tags
Keyword selection tools:
Google Keyword Tool
Yandex Wordstat (RU)
YouTube Keyword Tool (!)
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15. Select a thumbnail that
speaks for itself
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For software, better to use thumbnails from
screenshots
If you don’t like the options offered, resize the
video and YouTube will offer new thumbnails

16. Don’t close comments

17. Distribute the video far and
wide – get as many views as
possible
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Social networks
Blogs and press releases: posts with videos
are easier to write
Email (but carefully)

19. Buying and "pumping up"
view and subscriber counts
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http://www.virool.com – viral video distribution
http://www.enhanceviews.net – very simple, can use a
Chrome autoclick plugin, half of subscribers are bots
http://www.youlikehits.com – stricter, only live clicks from
real people
http://www.view2.be – views only

20. Thanks for listening!
Kirill Kliushkin
kk@alconost.com
http://alconost.com/en/video
http://facebook.com/kirill.kliushkin
Always open to scintillating conversation with scintillating people