![The LinkedIn Audience: The New In fluencers ,[object Object],Source: @plan Summer 2008 Property Average Age Average HHI %Comp Co Size <100 % Comp Business Decision Makers % Comp That Read Business Magazine Last 30 Days LinkedIn 41 $109,703 26% 49% 29% WSJ.com 48 $101,701 18% 40% 45% Forbes.com 47 $93,896 18% 38% 47% BusinessWeek.com 48 $95,668 18% 42% 51%](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. The LinkedIn Professional At A Glance Source: @plan Summer 2008 Average Age 41 Household Income $109,703 Male 64% Comp Index Rank HHI $100K+ 53.5% 210 1 Own Smartphone/PDA 34% 430 1 College Grad/Post Grad 80.1% 156 2 Business Decision Maker 49% 185 13 EVP/SVP/VP 6.5% 317 4
- 6. LinkedIn Delivers Small Business Source: @plan Summer 2008
- 7. LinkedIn Delivers Business Decision Makers Source: @plan Summer 2008
- 8. LinkedIn Delivers Software Decision Makers Source: @plan Summer 2008
- 9. LinkedIn Delivers Hardware Decision Makers Source: @plan Summer 2008
- 10. LinkedIn Delivers Business Consulting Decision Makers Source: @plan Summer 2008
- 11. LinkedIn Delivers IT Consulting Decision Makers Source: @plan Summer 2008
- 12. LinkedIn Delivers Marketing Services Decision Makers Source: @plan Summer 2008
- 13. LinkedIn Delivers Travel Services Decision Makers Source: @plan Summer 2008
- 21. LinkedIn Delivers More C-Level Executives Source: @plan Summer 2008
Notas del editor
- Interestingly enough, though perhaps not incredibly surprising, is that there does appear to be some differences between the business users of LinkedIn versus more traditional business sites – LinkedIn users tend to be younger, more affluent, hold more responsibility at their employers and are more likely to work in a small company. This could be evidence that a younger generation – one that has used technology for the better part of their professional careers – are actually accelerating in their careers at a faster pace than their older counterparts, perhaps because they’re taking social media more seriously. (NEXT SLIDE)