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Valdez y Loraine Paredes Cuartas
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ANÁLISIS DEL NEUROMARKETING
TURÍSTICO APLICADO AL TURISMO
DE LA CIUDAD DE CARTAGENA DE
INDIAS
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PRESENTADO POR: Alfonso Aldair Reyes
Valdez y Loraine Paredes Cuartas
2
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PRESENTADO POR: Alfonso Aldair Reyes
Valdez y Loraine Paredes Cuartas
Si mentimos
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Valdez y Loraine Paredes Cuartas
…
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Sobrevivencia
Reproducción
Dominación (poder)
defensa Protección
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PRESENTADO POR: Alfonso Aldair Reyes
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La marca
La marca es un nombre, un término, una señal, un
símbolo, un diseño, o una combinación de alguno de
ellos que identifica productos y servicios de una
empresa y los diferencia de los competidores.
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NEUROSIGHT
(El poder de los ojos)
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PUBLICIDAD
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Lo que vemos
10
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NUESTRO ENFOQUE
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PRESENTADO POR: Alfonso Aldair Reyes
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PRESENTADO POR: Alfonso Aldair Reyes
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¿Que captan tus ojos?
17
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Como aplicar el Neuromarketing al turismo?
Como aplicar el Neuromarketing al
turismo?
,
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PRESENTADO POR: Alfonso Aldair Reyes
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Valdez y Loraine Paredes Cuartas
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3
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6.
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Valdez y Loraine Paredes Cuartas
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Diapositiva analisis neuromarketig (1) (1)