1. ALESSANDRO PASCOLI
Graphic & Brand Designer
I am an Italian designer who loves neatening
brand identity systems with a multidisciplinary
point of view, and with senior experience
in visual communication projects.
alessandropascoli.it

2. alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
As an eclectic personality and creative thinker
I have worked on a diverse range of projects
and to budget, with sharp critical thinking and
keen sense of both print and digital design.
My aim is to make a difference in how a subject
is presented, through the use of strong and
consistent typography and visual language.
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3. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
Re-Bound
brand design
Re-Bound™ Rubber Recovery Ltd
Birmingham, GB.
Re-Bound is a trademark for a company
that recycle rubber for use in play areas,
equestrian arenas, and landscaping.
Brief
Design a logo that portrays the
concept of recycling and easily
reproducible on every surface.
Create a visual identity system for
each product line but coordinated
with the whole corporate image.
Communicate products in an attractive
way, which enables the consumer to
understand their use and benefits.
During 2009-2014 I did the Advertising
campaign, Brand design, Exhibition Design,
Logo and corporate identity system,
Packaging, Print design, Web design.
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4. Alessandro Pascoli +44 (0)7501 13 72 13
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alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
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5. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
AFAS
brand design
AFAS, Perugia, IT.
AFAS - Azienda Speciale Farmacie del
Comune di Perugia (Perugia community
pharmacies) is a company that consists of
the fourteen community pharmacies in the
City of Perugia, Italy.
Brief
On the occasion of the 40th anniversary
of the company, coordinate all
instrument of communication of the
14 pharmacies so that together they
can build the entire AFAS brand.
Give customers the feeling that all
14 pharmacies working together, and
have the same tone of voice while
communicating their services and offers.
Make clear the availability and
closeness of pharmacists to the
city of Perugia and its citizens.
During 2013 I did the Advertising campaign,
Brand Guidelines, Editorial design, Corporate
identity system design, Print design.
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6. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
Party Street
brand design
Fun Holding Srl., Perugia, IT.
Party Street™ is the company’s brand that
provide a complete one stop shop for all
party needs and services.
Brief
Having a corporate image quite varied,
always different and very colourful.
Design a logo with a smile, that expresses
the need of people to have fun and party,
that bursts with joy and happiness,
but also tempting customers.
During 2010-2012 I did the Advertising
campaign, Brand Guidelines,
Editorial design, Exhibition design,
Logo and visual identity system
design, Packaging, Web design.
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7. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
Leah Stuttard
CD design
Leah Stuttard, London, GB.
Leah Stuttard is a medieval harpist, singer,
composer and arranger.
BeeFree style
identity
Logic Way Srl, Perugia. IT.
Logic Way Srl manufactures sportswear for
third parties.
Brief
Naming, designing logo and identity
for a new line of casual wear.
Expressing a sense of dynamism,
freedom and agility.
During 2005 I did the Naming, logo and
visual identity system design, Web design.
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Brief
Using Leah Stuttard’s attention to
historical musical sources of ballads and
original songs from England in the late
fifteenth century to create this project.
The visual concept is based on the
artwork specially designed by the
artist Sarah Kirby for the cover.
For the typography I chose the “IM FELL
Inglese PRO” digitized and processed
by Igino Marini on alphabets drawn in
England between 1672 and 1692.
It is a typeface inspired by the “Roman”
of Nicolas Jenson (used for the
first time in 1470 in Venice), and by
Ludovico degli Arrighi’s “Italic” (used
for the first time in Rome in 1527).
During 2013 I did the CD design, Typography.
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8. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
“Si”
magazine design
5×1000 smiles
advertising
Fontenuovo Fondazione Onlus, Perugia, IT.
Brief
“5×1000 smiles” campaign (fund raising)
in favour of the foundation “Fontenuovo
Hospitality Residences for the Elderly”
.
During 2013 I did the Advertising
campaign, Art direction.
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Project featured in “Thinking with
Type” by Ellen Lupton (Princeton
Architectural Press, New York 2010) as
an excellent example of hierarchical
organization of the visual elements that
make up the design of a magazine.
Cipsi, Roma, IT.
Solidarietà e Cooperazione CIPSI (Solidarity
and Cooperation CIPSI) is a charity agency
that coordinating the publicity, marketing,
and activities of 40+ independent charities.
During 2010-2013 I did the Editorial
design (magazine project). Art
direction, covers, pagination.
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9. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
AFC
brand design
AFC - Azienda Farmacie
Comunali Srl., Spoleto, IT.
AFC (Spoleto community pharmacies) is a
company that consists of all the community
pharmacies in the City of Spoleto, Italy.
Brief
Design a logo that maintains the
traditional heritage of pharmaceutical
communication, and at the same time
indicates that the pharmacy as a point of
listening and support to the customer.
During 2002-2013 I did the Advertising
campaign, Brand Guidelines,
Logo and corporate identity
system design, Web design.
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10. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
Vai col Panda
identity
Vai Col Panda™, Perugia. IT.
Vai col Panda (go with the panda) is a tailor
made one on one travel advisor service,
working to a specific budget and customer
requirement.
Brief
Project has required a flexible and open
identity system, who could breathe naturally
within the social network present and future.
During 2012-2013 I did the Advertising
campaign, Logo and visual identity
system design, Web design.
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11. Alessandro Pascoli +44 (0)7501 13 72 13
alessandropascoli.it
alessandropascoli.it
Alessandro Pascoli +44 (0)7501 13 72 13
The Lord of the Rings
merchandising
New Line Cinema, New York, US.
Acacia Giuseppe Srl., Gubbio, IT.
Brief
Designing packaging, printed materials,
and advertising for merchandising
inspired by the film trilogy “The Lord of
the Rings” by following the guidelines
,
and supervision of New Line Cinema,
and on behalf of Acacia Giuseppe Srl
(authorized retailer and distributor in Italy).
During 2003-2004 I did the Advertising
campaign, Graphic design, Packaging,
Print design, Web design.
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12. Alessandro Pascoli +44 (0)7501 13 72 13
Medio Evo
brand design
Acacia Giuseppe Srl., Gubbio, IT.
Medio Evo is the on-line shop where you can
buy reproductions of bygone times objects.
Brief
Associate the reproduction of
ancient weapons with the craft
tradition of the Italian city-states.
Encourage a passion for history in general
and the Middle Ages in particular.
During 2002-2013 I did the Advertising
campaign, Art direction, Brand design,
Logo and corporate identity system
design, Packaging, Web design.
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alessandropascoli.it
I work in:
Advertising,
Art direction,
Brand design,
Editorial design,
Graphic design,
Logo and identity system,
Packaging,
Print design,
Typography,
Web Design.

13. Alessandro Pascoli
Graphic & Brand Designer
+44 (0)7501 13 72 13
alessandropascoli.it