Simply how to grow_your_publisher_revenue

1. How to grow your
publisher revenue
Putting you first for online advertising www.simply.com

2. Presentations
New Developments in targeting technology
The advertising market explained
How to get superior advertising performance
Benefits of self provisioning services
How to grow your publisher revenue
Putting you first for online advertising www.simply.com

3. What is needed for high revenue?
The key elements
Effective targeting technology
High revenue share percentage
Brand Protection
Ability to filter on sectors and urls
Fill rate
Easy to use UI
Customer support and training
Accurate and timely payments
And The safety of working with one
of the largest companies in Europe
Putting you first for online advertising www.simply.com

4. What Simply offers
Targeting technology
Best of breed
Simply Pub+ adserver forecasts and models
each hour of the day in real time using complex
algorithms to eliminate defaulting, ensuring all
impressions are served by paying advertisers
Optimised targeting using behavioural, yield and
contextual, delivering +107% eCPM revenue
versus the market average and maximum fill
rates
Simply Cluster™ technology delivers a further
+35% eCPM
Putting you first for online advertising www.simply.com

5. What Simply offers
Fill rate
Simply guarantees to take all unsolds
And with its optimisation technology, to ensure all impressions achieve the
highest revenue delivery
In addition to our own network, Simply is integrated with the leading
ad-exchanges across the world, providing additional revenue
streams already filtered, cleaned and optimized by simply.
Among others, the platform Simply+, our SSP , is totaly integrated with:
Putting you first for online advertising www.simply.com

6. What Simply offers
Easy to use UI
New and improved V3 Live in November !
Currently in beta test
One screen management
Visualisation tools
Easy to use reporting, in Real Time
Payment center
Online Help-desk
Putting you first for online advertising www.simply.com

7. What Simply offers
A great opportunity to reach new audience
The best publishers in terms of quality, are
indexed within Peeplo.com
Peeplo.com is an innovative
search engine created by Dada
Peeplo is certified by UKOM that
reveals the Fastest-Growing
Companies Online in the UK
A great added value from the
Simply Network
Putting you first for online advertising www.simply.com

8. What Simply offers
Customer support
Customer support and service is our number one priority including the
use of dedicated Traffic Managers
Call center via email and chat 8 hours per day from Monday to Friday
In each country a network of key account management of all special
requests
A testing laboratory to continually review data and market performances
Quarterly market reports
Putting you first for online advertising www.simply.com

9. What Simply delivers
It’s the results that count
Selling power - 13,000 pre-approved
advertisers, growing by 36% a month plus
API to optimised ad exchange advertisers
Revenue power - Average eCPM +107%
higher than market, and Cluster giving
+35% more, compound eCPM growth of
+4% per month
Earning power - eCPMs from 20p to over
£1.00, £2.1m paid so far this year from HSBC
Brand safe power - High quality creatives
with powerful ad management system for
banning unwanted campaigns
Putting you first for online advertising www.simply.com

10. Some of our larger clients…
Putting you first for online advertising www.simply.com

11. Putting you first for online advertising www.simply.com