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1 of 44
meetings
every two weeks
     Dev Team Cafè


every other two weeks
     android focus group
     iOS focus group
OK, LET’S BEGIN
UNDERSTOOD? 
may we try a different approach
we’re a great team
BUT
...we should avoid the “LOST” effect
WHY
are we here?
finding a reason for our work
a tale of young and handsome  CTO
                   • looking for an ATM
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
                    which doesn’t integrates navigation
                    maps




                           D’OH!
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
                    which doesn’t integrates navigation
                    maps
                   • enter address manually
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
                    which doesn’t integrates navigation
                    maps
                   • enter address manually
                   • ehm.. no compass!
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
                    which doesn’t integrates navigation
                    maps
                   • enter address manually
                   • ehm.. no compass!
                   • almost there..
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
                    which doesn’t integrates navigation
                    maps
                   • enter address manually
                   • ehm.. no compass!
                   • almost there..
                   • no ATM!!!
                    informations weren’t up to date
a tale of young and handsome  CTO
                   • looking for an ATM
                   • using Unicredit App
                    which doesn’t integrates navigation
                    maps
                   • enter address manually
                   • ehm.. no compass!
                   • almost there..
                   • no ATM!!!
                    informations weren’t up to date
                   • finally!!
a tale of young and handsome  CTO
                   • look where I was and
                    think..
a tale of young and handsome  CTO
                   • look where I was and
                     think..
                   • which was the best way??




                         D’OH!
LIFE IS COMPLICATED
and shit happens 
we cannot handle a complex world
• we are not able to do that

• our brain works well with simple tasks (remember you’re
 not too far from a monkey)
• nobody trained us how handle complexity

• only 0.2% of global population is able to understand
 complex systems if not trained
WHY
are we here?
REDUCE COMPLEXITY
keep it simple, when you can..
PROVIDE SIMPLE ACTIONS
TO COMPLEX OUTPUTS
..when simplification is not an option.
simplicity is breakthrough!
• Make it simple or simple to learn and they’ll love it
 • pinch and zoom

 • swipe

 • A-GPS
WHAT
what do we do to reduce complexity?
Customer Experience Tools
• because reaching customers is a very
 complex task
          • and lacks of efficient instruments
Customer experience
• sorry guys, technology is slave..

• today we use android and iOS, maybe tomorrow
 COBOL and Pascal...
                                      • ..if they’re useful
                                         (doubtful statement)
SO?
DON’T HOOK ON
 TECHNOLOY
 learn it, master it and discard it when
          it’s not useful anymore
HOW
how do we plan to help customer experience?
PROFILING
an angine able to perform profiled content delivery
Technology overview
AUGMENTED
          REALITY
makes customer able to discover new stuffs in the world
              they are accustomed to
Technology overview
BRANDED GAMES
through a game users engagement are easier to
engage in our business
Technology overview
AND         PROJECTS?
use everyday projects as a test bed for your ideas!
TEAM
- structure
- competencies
- technology mentoring
LEARN
Lean approach means learning..
HOMEWORKS
choose a framework, a blogger, a website and start
following it
THAT’S ALL FOLKS!!
next meeting on Monday, 18th 14:00-15:00
STAY TUNED!
slides available today on NAS

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