An introduction to what an audience is, how this relates to media studies and why audiences are important. Presentation talks about categorisation, audience fragmentation, the impact of new technology and links to help support your learning.
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Media Audiences an Introduction
1. AUDIENCES AIM: By the end of the presentation, you will understand what an audience is, know the difference between mass and niche audiences, and understand how and why audiences are categorized. Created by Sarah Cullum for www.alevelmedia.co.uk