maxxing newsletter june 2012

1. MAXXING Newsletter – June 2012
Versioning and Migration Strategies
MAXXING has defined a clear and cons istent product s trategy in which we will deliver one “release”
per quarter and one “vers ion” every 18 months. A release includes new features, bug fixes and GUI
updates as well as some features originally designed for customiz ed cus tomer projects. A version
includes the previous releases, minor and major changes to the functional and technical architecture,
From the desk of CEO Laurent Guilbert:
support for new technologies and emerging media, as well as database model updates. As far as
maintenance is concerned, we s upport the current vers ion and the two previous ones.
I want to use this newsletter as an MAXXING has also designed a migration s trategy which includes a series of steps allowing us to
opportunity to thank you again for your update customer environments in the bes t conditions of s ecurity and s tability. Whether it be a new
continued trust and support.
releas e or version, each environment is updated following different s teps and the next s tep doesn’t
start until the previous ones are double-checked for maximum security and to prevent any los s of
data.
As the first semester of 2012 comes to an
end and our customer and partner base
keeps growing, we are confident in our
ability to address your unique challenges in Release of MAXXING V5.2
a growing number of business models.
MAXXING V5.2 will be available as of July this year. The major new features are:
In terms of product offering, we are
- A brand new user-friendlier graphical engine in Web 2 .0 mode
introducing the ability to “push”
personalized offers to a point of sale, a - Support for returned items with the promotions engine recomputing and updating cus tomer
website or a smartphone. The offers can be rewards
redeemed at the checkout (including
online) automatically or preselected by the - The Web Coupon makes it pos sible to display and redeem coupons on the Web and using
smartphones
customer.
- New Web Services : Servers / Us ers / Items and Item lis ts
New user-friendlier GUI screens that make
using our products easier will be introduced
in September. At the same time we will also Launch of the MAXXING User Club
launch a new release of our popular
Customer Management and Campaign MAXXING will be launching its User Club at the EQUIPMAG retail trade show in Paris next September.
Management modules. We will tell you
more about the groundbreaking new - An opportunity for use rs a nd the ve ndor to s hare their vie ws
features they include in the September Members of the User Club will be pres ented with new products and features before anyone else and
newsletter.
will be able to influence our roadmap as well as test the product.
Our growth rate is still impressive as we’re - An opportunity for membe rs to s ha re the ir idea s
structuring and organizing our different
departments. Among our top priorities, we Through the Us er Club, members will also be able to share their experience and participate in bus ines s
seminars in order to learn how the MAXXING solution was implemented on s ite and how it is used to
want to turn our support department into a address our customers’ needs and reach their goals .
comprehensive expert assistance center.
The success of the event we organized at - An opportunity to le arn and think
the end of last May as well as the upcoming
launch of the Maxxing User Club shows how The User Club will also hold workshops and conferences with renowned gues t speakers . We will also
decipher new and future trends in our indus tries and look at ways of improving our strategies .
close we want to work with you all and how
committed we are to addressing your We have set up a s mall survey for us to collect your thoughts and expectations about the Club. Pleas e
current and future business needs.
take a few moments to fill it out and s end your ans wers. Every thought counts. We’re counting on
you!
DID YOU KNOW?
What ’s New at MAXXING?
è In 2012, online sales in Europe are
forecast to grow by 16.1% (compared to - Latest customers:
18.7% in 2011).
è In the UK, it is expected that the
Queen’s Diamond Jubilee and the Summer
Olympics will generate an additional spend
- Come and see us as exhibitors or speakers:
of £1bn from June to August.
Point of sale festival – 6th June 2012 in Paris, France
è In 2011, the world’s shopping capital EquipMag – 11-13 Sept. 2012 in Paris, France
was London with a total spend of over VAD – 23-25 Oct. 2012 in Lille, France
£91/€108bn followed by Tokyo, New-York
and Paris.
Source: Centre for Retail Research
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