Presented on February 10, 2010 at CCIS in Calgary. Talking about the value of listening overall, as well as specifically to customers, vendors, partners, competitors. Includes examples of job search monitor and business monitor.

1. marketing practices for entrepreneurs
and small businesses owners
LISTEN FIRST
CCIS Business Networking Session
presented by Alexander Zagoumenov

2. What should you How should you
listen to? listen? Examples.
Why listening
is important?

3. Why listening
is important?

4. source: ps1.org

5. MARKETING TODAY

7. First seek to understand, then to be understood
HABIT #5

8. Just because…
… you are
curious!

9. What should you
listen to?
Why listening
is important?

10. Traditional listening habits
WHAT DO YOU LISTEN TO

14. Why do you listen?
GOALS ARE IMPORTANT

15. BRAND
Image source: whiteduck.com.au

17. Know who you compete against and what they do.
COMPETITION

18. What should you How should you
listen to? listen? Examples.
Why listening
is important?

19. INTRODUCTION
TO RSS

20. http://www.youtube.com/watch?v=c8YSWNUZN64
WHAT IS RSS?

21. http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
GOOGLE READER

23. Example 2
BUSINESS MONITOR

24. 1. Identify goals
2. Select what to listen to
3. Setup a monitor
4. Listen regularly
CREATE A PLAN

25. AND REMEMBER…

27. Just because…
… you are
curious!

28. Special thanks
Tatjana Beocanin, CCIS for organizing
Raquel Pinto, CCIS for organizing
Google & people for beautiful images
Stay in touch
http://zagoumenov.com
twitter.com/zagoumenov
ca.linkedin.com/in/zagoumenov
THANK YOU!