Jeff Nelson of Anduro Marketing presented at Third Tuesday Calgary event. Does it make sense to engage into social media to benefit SEO results?

1. Social Media and SEO: Compatible?

2. 2 Anduro Value What?: Increase traffic to website Generate leads for sales force Boost sales from online sources How? SEO PPC SMM

3. 3 Customers – 400 to Date

4. 4 Increase Visitor Traffic www.Paisley.com Used with permission

5. Link Value? The Problem of No-Follow Tags See: www.seo-browser.com Parse: http://en.wikipedia.org/wiki/Twitter Search for: ImJoePerez (5,000 listings) Parse: http://twitter.com/imjoeperez Parse: www.youtube.com/user/ImJoePerez Parse: www.youtube.com/anduromarketing 5

6. Quick History 2004: http://en.wikipedia.org/wiki/Mark_Zuckerberg 2006: http://en.wikipedia.org/wiki/Twitter 2006: www.seomoz.org/blog/social-media-marketing-eh-lets-see-whats-in-our-bag-o-goodies (Rand Fishkin) Social media sites for improving links: www.conversationmarketing.com/2008/07/you-cant-separate-social-media-seo.htm (Ian Lurie) www.seomoz.org/article/social-media-marketing-tactics (Jane at SEOmoz) and www.seomoz.org/article/social-media-marketing-tactics#101-social-media-sites 6

7. Why Use Social Media? Brand Engagement: http://mashable.com/2009/02/06/social-media-smartest-brands/ Link Bait: http://en.wikipedia.org/wiki/Methods_of_website_linkinghttp://www.jimwestergren.com/link-bait/www.mattcutts.com/blog/seo-advice-linkbait-and-linkbaiting/ Viral: http://en.wikipedia.org/wiki/Viral_marketingwww.seroundtable.com/archives/013704.htmlwww.wilsonweb.com/wmt5/viral-principles.htm 7

8. Measuring Success Links: https://siteexplorer.search.yahoo.com/mysites or via www.seo-browser.com Impact: http://wiki.kenburbary.com/http://grader.com/http://searchenginewatch.com/3640785http://searchenginewatch.com/3639614http://searchenginewatch.com/3639988 Example: www.anduro.com/calgary-mayor-race.html 8

9. 9 Questions? Questions?