Enviar búsqueda
Cargar
Designing For Failure
•
2 recomendaciones
•
319 vistas
Alexander Chung
Seguir
A quick riff on systems that break and how we should prepare for them.
Leer menos
Leer más
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 17
Descargar ahora
Descargar para leer sin conexión
Recomendados
Your tongue is a vandal
Your tongue is a vandal
Alexander Chung
playtherapy.pdf
playtherapy.pdf
Zoe Zviagintseva
old window.pdf
old window.pdf
Zoe Zviagintseva
Brands who stalk
Brands who stalk
Alexander Chung
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
Recomendados
Your tongue is a vandal
Your tongue is a vandal
Alexander Chung
playtherapy.pdf
playtherapy.pdf
Zoe Zviagintseva
old window.pdf
old window.pdf
Zoe Zviagintseva
Brands who stalk
Brands who stalk
Alexander Chung
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
dlhescort
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
Más contenido relacionado
Último
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
Aggregage
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
dlhescort
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
allensay1
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
Último
(20)
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Destacado
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
ChatGPT webinar slides
ChatGPT webinar slides
Alireza Esmikhani
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Project for Public Spaces & National Center for Biking and Walking
Destacado
(20)
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
ChatGPT webinar slides
ChatGPT webinar slides
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Designing For Failure
1.
DESIGNING FOR FAILURE
A quick riff on systems that break and how we should prepare for them. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
2.
On June 24
2010, Kevin Rudd stepped down as prime minister of Australia. KEVIN WAS AUSTRALIA’S FIRST CHINESE-SPEAKING PM. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
3.
Shielding Australia from
the global financial crisis. DESPITE Kevin was dumped. BECAUSE OF Waning popularity amongst the public and his party. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
4.
It was a
swift and pragmatic change. Like changing blades on a shaver. Replace and carry on. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
5.
When a leader
departs - whether excluded or executed - there is always a contingency. ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
6.
In Kevin’s case,
it was the Welsh- born girlfriend of a hairdresser. JULIA GILLARD IS AUSTRALIA’S FIRST FEMALE LEADER. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
7.
In politics, every
hiccup is met with a protocol for action. In theory, a government can never become too inefficient or come to a complete halt. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
8.
Can’t make meeting
Send substitute Poor performance Call election Impeach Extramarital activities @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
9.
Marketers work in
the opposite way. etisoppo @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
10.
We don’t admit
failure. And it has become acceptable to report our failures as success. Say, for example, we threw a bunch of money into a television campaign. TELEVISION @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
11.
DID PEOPLE NOTICE
US? Most of that money exits at WILL PEOPLE REMEMBER US? our first outcome level. WILL PEOPLE CONSIDER US? BUY OUR PRODUCT, PLEASE. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
12.
Instead of planning
for this inefficiency, we parade around impression numbers as if they replace sales themselves. We should be a little more humble. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
13.
Imagine we threw
a bunch of money into a television campaign knowing that many people will ignore us. TELEVISION @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
14.
DID PEOPLE NOTICE
US? WILL PEOPLE REMEMBER US? CONTINGENCY WILL PEOPLE CONSIDER US? BUY OUR PRODUCT, PLEASE. We design specific programs for people who will ignore us. This gives us another opportunity to send them toward more valuable outcome levels. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
15.
DID PEOPLE NOTICE
US? WILL PEOPLE REMEMBER US? CONTINGENCY WILL PEOPLE CONSIDER US? BUY OUR PRODUCT, PLEASE. There should be a contingency for every inefficiency in your marketing system. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
16.
A Julia Gillard
for every circumstance. @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
17.
DESIGNING FOR FAILURE
Thanks! @alexanderchung alexanderchung.posterous.com ©20 09 U ND ERC U R R E NT G L OB A L . CONF I DEN TI AL AN D P R OP R I E TARY.
Descargar ahora