KFC presentation: 1. Plan 2. Overview 3. Key elements 4. Target group 5. Assortment 6. SWOT 7. Competitors 8. Examples of promotion

1. Alexandra Shibina
Moscow, Russia
2013

2. Overview
Key elements
Assortment
SW
OT
Competition
Promotion


3. Colonel Harland
Sanders

5. People willing to have a hygienic and delicious
non conventional meal at a restaurant

9. Second best global brand
in fast food
 High brand loyalty
 High number of products
 Hygienic food and quick
service
 Market leader in the world
among companies
featuring chicken


10. High fat food
 Franchise management
globally is a challenge
 Untrustworthy suppliers
 Negative publicity
 High employee turnover


11. Introduce home delivery
 Venture into newer markets
 More spending on the resources
and development
 Introducing new food items and
products
 Increasing demand for healthier food


12. Saturated fast food markets
 Trend towards healthy eating
 Local fast food restaurant
chains
 Currency fluctuations


15. Premiums
 Exhibits
 Coupons
 Entertainment
