Localiza Rent a Car, the largest operator of rental cars in Latin America, is using TIBCO software to build successful integrations with applications built on the Salesforce platform, chosen to support the sales automation process. Based on messaging standards, the integrations make use of many adapters to publish information from the legacy applications to the integration bus. From this point, using the concept of adapters, the information available in the bus is sent to the cloud, based on predefined criteria. Applications built on the Salesforce platform eventually call web services available in the Enterprise Service Bus, published to the internet according to strong security standards. Such integration architecture helps to deliver quickly and with less complexity, by being supported by governance processes that are essential in a dynamic environment where there is a large information flow.
Additionally, taking advantage of the concept of mashups, an integration was provided between the Salesforce UI and the BI/BAM platform, providing the users with a standard, rich, friendly user interface. The idea consists in leveraging the analytic standards used internally also on solutions available in the cloud, with the strategy of minimizing the delivery time and shortening the user's learning curve, providing more value to the business.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
SOA Cloud Symposium - Localiza
1. Integration and mobility for the sales automation with SOA and Cloud Computing Alex Sander AzevedoSouza Solutions Architect
2. Alex Sander Azevedo Works as a Solutions Architect at Localiza Rent a Car. Holds a Bsc. in Information Systems Administration and an MBA in Business Strategic Management. Has more then 10 years of experience in IT, in areas such as Software Development, Aplication Lifecycle Management, Integrations, Research and Development, Agile Methodologies, Software and Solutions Architecture in platforms like Microsoft, TIBCO and Salesforce. Was responsible for many projects where SOA, BPM and Cloud Computing were applied.
27. Car rental division: increase of 33,6% of net income, with 29,3% increase in day-to-day # of rentals and 4,1% increase in the average day-to-day rental price
28. Fleet rental division: net income increase of 28,7%, with a business volume increase of 19,2% and 7,9% increase in the average rental fare price
29.
30. Deliver a solution to support the sales processes, providing value to the business, with innovation and mobility
31.
32. IT selling BPM, SOA and Cloud Computing to business
42. Mix of technologies involved (Salesforce, TIBCO, Sybase, etc)Web Services API INTERNET ESB JMS XML JMS XML DB 1 Tibco Business Works BW Publish Adapter forActiveDatabase BW Subscribe Adapter for Salesforce DB 2 Business rules Consistencies Transformations
45. BenefitsandValue Value to Business Management and IT actively working together to build up solutions using BPM, Analytics and Cloud Computing User empowerment (Salesforce + Spotfire – users love it!) Value to IT Development cycles are faster - Service reuse and Event Driven Architecture The solution is highly adaptable, scalable and easier to change Analytics through mashups – Productive and very adaptable The learning curve is low
46.
47. Analytics on demand (by enabling the use of Spotfire, Salesforce dashboards and reports)
48. Currently evaluating the possibility of exploring more Salesforce CRM capabilities and applications, and not only the Force.com platform
49.
50. Use of Distance Education tools to provide access to learning new solutions and features
51. Engage IT partners as soon as possible in case of outsourced software factories