1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an Provide any research evidence you can find that supports explanations of benefits for artist, record label and
explanation in audience
relation to benefits
(promotion,
extension of income
& outlets, synergy
opportunities and
strategies used by
producers to benefit
label and artist)
Promotional Making music videos
promotes artists,
because when
people see the
singer they want to
watch/listen to the
song more and then
they will download
the song. Or of it is a
really good video,
people will probably
download the song
off iTunes and so the
artist is making
more money.
Because this video is
abstract people will
want to show their
friends and so the
song gets more
promotion and
2. Music Video Purposes Analysis
resulting in more
people downloading
it and the artist
receiving more
money
A video of Slipknot, this promotes him as more people see them
3. Music Video Purposes Analysis
Extension of Artists also find
income other ways to make
money, for example
Slipknot have their
own t-shirt designss.
Although Slipknot
have their own
website where you
can buy his clothes,
you can buy them
from lots of other
different websites.
For example:
Amazon.com and
EBay.com
Slipknot have clothing for sale, giving them more income
Extension of Artists can show
outlets there songs and
videos on the
internet via:
YouTube, social
networking sites.
There is also TV and
the radio.
Furthermore
because social
4. Music Video Purposes Analysis
networking sites like
Twitter and
Facebook are
extremely popular
today millions of
fans can follow their
favourite artists, this
allows the artists to
post news, new
songs/mix tapes or
their clothing onto
these sites so
instantly millions of
people can see it.
This is an excellent
way to reach their
target audience.
Slipknot promoting them self’son Twitter. This is another outlet
Synergy Slipknot singed to
Roadrunner
The artist used both
clothing and social
networking sites to
promote them self.
They also used
media production to
make their music
video.
5. Music Video Purposes Analysis
Producers
strategies If an artist has a new
song/album that has
come out the
produce must do
everything they can
to promote this.
Producers strategies
that he can use to Slipknot promoting a posterof them.There producer has probably told them that it would be sensible to do this.
promote their artists
are: touring, social
networking and
products (clothing,
posters) Touring – if
an artist is realising a
new album later on
in the year a .
producer can choose
one or two songs to
realise from these
albums so people
can listen to them
and get a ‘preview’
of what’s to come in
the rest of the
album. This is a
clever strategy
because producers
realise the
song/songs which
they think will be
the most popular
and will be able to
6. Music Video Purposes Analysis
go on the radio
(more publicity) and
so when the album
is realised people
will buy the whole
album to listen too,
so then this brings it
back round to
people liking the
album so later on in
the year the artist
will go on tour and
sing there album
live, creating a lot
more publicity and
money for the
singer. Social
Networking – Social
Networking is a
great and very easy
way to promote an
artist. This is
because if an artist
has a lot of people Slipknot clothing
following them on
Twitter, or a lot of
likes on their page
on Facebook, when
they post a new
song or music video
on their wall it will
automatically come
up their follower’s
7. Music Video Purposes Analysis
wall so they can see
it and listen to it,
giving that song and
the artist more
promotion.
Furthermore a
producer can help
an artist promote
there self-more buy
selling product to
their fans. For
example artist can
realise t-shirts with
their faces on them
or even create their
own clothing brand
and sell t-shirts and
hats. This is a great
way to promote
them self’s because
fans are buying their
clothes and when
they wear them,
they are actually
walking
advertisement, but
people do not
realise this and so
when other people
see their clothes and
they like then they
might go buy some
of that
8. Music Video Purposes Analysis
artistsclothes.
Therefore leading to
more publicity.