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Music Video Purposes Analysis


Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
                Provide an                Provide any research evidence you can find that supports explanations of benefits for artist, record label and
                explanation in            audience
                relation to benefits
                (promotion,
                extension of income
                & outlets, synergy
                opportunities and
                strategies used by
                producers to benefit
                label and artist)
Promotional     Making music videos
                promotes artists,
                because when
                people see the
                singer they want to
                watch/listen to the
                song more and then
                they will download
                the song. Or of it is a
                really good video,
                people will probably
                download the song
                off iTunes and so the
                artist is making
                more money.
                Because this video is
                abstract people will
                want to show their
                friends and so the
                song gets more
                promotion and
Music Video Purposes Analysis


                resulting in more
                people downloading
                it and the artist
                receiving more
                money




                                     A video of Slipknot, this promotes him as more people see them
Music Video Purposes Analysis


Extension of    Artists also find
income          other ways to make
                money, for example
                Slipknot have their
                own t-shirt designss.
                Although Slipknot
                have their own
                website where you
                can buy his clothes,
                you can buy them
                from lots of other
                different websites.
                For example:
                Amazon.com and
                EBay.com




                                        Slipknot have clothing for sale, giving them more income
Extension of    Artists can show
outlets         there songs and
                videos on the
                internet via:
                YouTube, social
                networking sites.
                There is also TV and
                the radio.
                Furthermore
                because social
Music Video Purposes Analysis


                networking sites like
                Twitter and
                Facebook are
                extremely popular
                today millions of
                fans can follow their
                favourite artists, this
                allows the artists to
                post news, new
                songs/mix tapes or
                their clothing onto
                these sites so
                instantly millions of
                people can see it.
                This is an excellent
                way to reach their
                target audience.




                                          Slipknot promoting them self’son Twitter. This is another outlet
Synergy         Slipknot singed to
                Roadrunner
                The artist used both
                clothing and social
                networking sites to
                promote them self.
                They also used
                media production to
                make their music
                video.
Music Video Purposes Analysis


Producers
strategies      If an artist has a new
                song/album that has
                come out the
                produce must do
                everything they can
                to promote this.
                Producers strategies
                that he can use to       Slipknot promoting a posterof them.There producer has probably told them that it would be sensible to do this.
                promote their artists
                are: touring, social
                networking and
                products (clothing,
                posters) Touring – if
                an artist is realising a
                new album later on
                in the year a            .
                producer can choose
                one or two songs to
                realise from these
                albums so people
                can listen to them
                and get a ‘preview’
                of what’s to come in
                the rest of the
                album. This is a
                clever strategy
                because producers
                realise the
                song/songs which
                they think will be
                the most popular
                and will be able to
Music Video Purposes Analysis


                go on the radio
                (more publicity) and
                so when the album
                is realised people
                will buy the whole
                album to listen too,
                so then this brings it
                back round to
                people liking the
                album so later on in
                the year the artist
                will go on tour and
                sing there album
                live, creating a lot
                more publicity and
                money for the
                singer. Social
                Networking – Social
                Networking is a
                great and very easy
                way to promote an
                artist. This is
                because if an artist
                has a lot of people      Slipknot clothing
                following them on
                Twitter, or a lot of
                likes on their page
                on Facebook, when
                they post a new
                song or music video
                on their wall it will
                automatically come
                up their follower’s
Music Video Purposes Analysis


                wall so they can see
                it and listen to it,
                giving that song and
                the artist more
                promotion.
                Furthermore a
                producer can help
                an artist promote
                there self-more buy
                selling product to
                their fans. For
                example artist can
                realise t-shirts with
                their faces on them
                or even create their
                own clothing brand
                and sell t-shirts and
                hats. This is a great
                way to promote
                them self’s because
                fans are buying their
                clothes and when
                they wear them,
                they are actually
                walking
                advertisement, but
                people do not
                realise this and so
                when other people
                see their clothes and
                they like then they
                might go buy some
                of that
Music Video Purposes Analysis


                artistsclothes.
                Therefore leading to
                more publicity.

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Music video purposes_work_sheet slipknot

  • 1. Music Video Purposes Analysis Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Provide an Provide any research evidence you can find that supports explanations of benefits for artist, record label and explanation in audience relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Promotional Making music videos promotes artists, because when people see the singer they want to watch/listen to the song more and then they will download the song. Or of it is a really good video, people will probably download the song off iTunes and so the artist is making more money. Because this video is abstract people will want to show their friends and so the song gets more promotion and
  • 2. Music Video Purposes Analysis resulting in more people downloading it and the artist receiving more money A video of Slipknot, this promotes him as more people see them
  • 3. Music Video Purposes Analysis Extension of Artists also find income other ways to make money, for example Slipknot have their own t-shirt designss. Although Slipknot have their own website where you can buy his clothes, you can buy them from lots of other different websites. For example: Amazon.com and EBay.com Slipknot have clothing for sale, giving them more income Extension of Artists can show outlets there songs and videos on the internet via: YouTube, social networking sites. There is also TV and the radio. Furthermore because social
  • 4. Music Video Purposes Analysis networking sites like Twitter and Facebook are extremely popular today millions of fans can follow their favourite artists, this allows the artists to post news, new songs/mix tapes or their clothing onto these sites so instantly millions of people can see it. This is an excellent way to reach their target audience. Slipknot promoting them self’son Twitter. This is another outlet Synergy Slipknot singed to Roadrunner The artist used both clothing and social networking sites to promote them self. They also used media production to make their music video.
  • 5. Music Video Purposes Analysis Producers strategies If an artist has a new song/album that has come out the produce must do everything they can to promote this. Producers strategies that he can use to Slipknot promoting a posterof them.There producer has probably told them that it would be sensible to do this. promote their artists are: touring, social networking and products (clothing, posters) Touring – if an artist is realising a new album later on in the year a . producer can choose one or two songs to realise from these albums so people can listen to them and get a ‘preview’ of what’s to come in the rest of the album. This is a clever strategy because producers realise the song/songs which they think will be the most popular and will be able to
  • 6. Music Video Purposes Analysis go on the radio (more publicity) and so when the album is realised people will buy the whole album to listen too, so then this brings it back round to people liking the album so later on in the year the artist will go on tour and sing there album live, creating a lot more publicity and money for the singer. Social Networking – Social Networking is a great and very easy way to promote an artist. This is because if an artist has a lot of people Slipknot clothing following them on Twitter, or a lot of likes on their page on Facebook, when they post a new song or music video on their wall it will automatically come up their follower’s
  • 7. Music Video Purposes Analysis wall so they can see it and listen to it, giving that song and the artist more promotion. Furthermore a producer can help an artist promote there self-more buy selling product to their fans. For example artist can realise t-shirts with their faces on them or even create their own clothing brand and sell t-shirts and hats. This is a great way to promote them self’s because fans are buying their clothes and when they wear them, they are actually walking advertisement, but people do not realise this and so when other people see their clothes and they like then they might go buy some of that
  • 8. Music Video Purposes Analysis artistsclothes. Therefore leading to more publicity.