2. What are they?
• Little votes for your site/page
• A way for people to know what you are about
• A way to gain ranking
• Popularity points
• Some would argue the most important part of
building your business up
• And some would say they aren’t needed...
My view?...
3. I do it for all of my sites/pages but
• You need to be careful with them
• You shouldn’t spam links
• You need to mix them up a bit
• You shouldn’t do them too fast
• You should go for quality over quantity where
you can
4. Where do they fit in the process?
• Found Niche
• Found Product
• Found Keywords
• Made site/pages
• Created good quality content
• Done all on page SEO
• Got the site/page live
• Now you can do backlinks...
5. Some of the terms you’ll hear...
And what they mean...
• Link wheels
– a ‘wheel’ of properties, usually web 2.0 like Squidoo
and Blogger that link to each other in a circle so no 2
way links
• Broken Link Wheels
– like link wheels but with a slight kink to the link
pattern to avoid any penalty
• Link Farms
– avoid. Basically pages of just links and nothing else.
6. Some of the terms you’ll hear...
And what they mean...
• Blog Networks
– lots of blogs, usually in same niche that will add
links for a fee. Or build your own...
• Anchor Text
– what the link says
• Dofollow / Nofollow
– google won’t follow this, but other SE will so still
worth it. Use SEO Quake
7. Some of the terms you’ll hear...
And what they mean...
• Whitehat / Greyhat / Blackhat
– Naughty or nice...
• Reciprocal Links (also known as 2 way links)
– Asking for a link in return for one of yours
– Much better to do this once you have a few sites..
And then ask for one of theirs in return for 4-5 of
yours... Not as odd as it sounds...
• Internal Linking
– I pay a LOT of attention to this
8. Types of backlinks
• Forums
– Search for your niche and join in the convo
– http://www.google.com/ncr
• Articles
– GoArticles
– EzineArticles
– StreetArticles
• .EDU and .GOV links
– Search trick...
site:.edu inurl:blog “post a comment” -”you must be logged in”
site:edu inurl:login (Create an account)
site:edu “powered by SMF”
site:edu “powered by Fireboard”
site:edu “powered by phpbb
site:edu inurl:login (Create an account)
site:edu “powered by vbulletin”
inurl:.edu/phpbb2
inurl:.edu/ (Powered by Invision Power Board)
site:edu “powered by SMF”
9. Types of backlinks
• Videos
– Youtube
– Vimeo
– DailyMotion
• Web 2.0 / Create Blogs
– Squidoo
– Blogger
– Wordpress.com
• Squidoo Lists
– “add+to+this+list”+”fitness”+site:squidoo.com
• Blog Commenting
– Comment Kahuna - http://www.commentkahuna.com/
– Search strings
Your Keyword “Comment here” (For example: singing lessons “comment here”)
Your Keyword “Add Your Comment”
Your Keyword “Add a comment”
Your Keyword “Leave a Reply”
Your Keyword “Powered by Wordpress”
12. Types of backlinks
• Press releases
– You can pay someone to write one for you or do it yourself.
– http://www.free-press-release.com/
– http://www.briefingwire.com
– http://www.prlog.org/
• Quality content and the ability to share with share bars
– More for sites you own, but some free sites also do this
http://activities.bpe.co.uk
• Guest blogging
– Search for blogs in your niche and ask to write a post in return for leaving your link in there
• Social Bookmarks
– Digg
– Stumbleupon
– Reditt
13. CommentLuv Method
Go to http://www.commentluv.com/buy-commentluv-premium/commentluv-global-search-engine/
14. CommentLuv continued...
• Enter email
• Confirm your signup
• Then visit http://www.commentluv.com/buy-commentluv-
premium/commentluv-global-search-engine/ again and enter
email you signed up with...
• Why? Loads of extras with CommentLuv.. Links to other
profiles, latest article you wrote... Try it
15. What to aim for when backlinking (ideally)
• Steady build up
• Varied anchor text
• Lots of different sites
• Lots of different IPs
• Sites related to your niche
16. Steady Build Up
Everyone has a different opinion...
In an ideal world it would happen naturally.. But
if it doesn’t then think about it...
How would a new site act?
17. Varied Anchor Text
Not all MY KEYWORD
Some just ‘click here’, ‘this page’, ‘main site’
http://mysite.com
n.b. If the content is right it will get ranked correctly...
Which is why on page SEO is important...
Mix main domain and internal pages
18. Lots of Different Sites
100 backlinks from one site is
NOT THE SAME AS
100 backlinks from 50 different sites...
19. Lots of Different IPs
Every machine on the internet has it’s own IP
One machine (server) can host many sites
If you link from sites all on the same server (e.g.
a blog network or all your own sites...)
Then they all have the same IP...
Not great... Mix it up..
20. Sites Related To Your Niche
Can be others as well...
But the more relevant the more likely you may
get some real clickthru traffic interested in
what you have to offer...
21. ABOVE ALL – TEST, TEST and TEST!
Loads if places to find links...
Even more than I’ve mentioned...
And that’s without even going into paid methods and software...
How many to do?
Start slow, build up...
Check results.... Modify...
TEST!
