Optimize Your Wordpress Website & Maximize ROI. Websites Do Not Sell, They Help People Solve Problems. Web Design is the First Impression To 
Make a Relationship

1. Design Wordpress to
Maximize ROI

3. Alex Harris
AlexDesigns.com
Thursday, November 14, 13

5. 2001-2011
2012
2013
2014

6. Optimize Your Wordpress
Website & Maximize ROI
Alex Harris
AlexDesigns.com

7. OPTIMIZATION?

8. OPTIMIZATION?
SEO

9. OPTIMIZATION?
Emails
Traffic
Landing Pages
SEO
Social Media
Data
PPC
Conversion
Mobile / Apps
Accounting
Bounce Rate

10. Hierarchy of Optimization
Functional:
Does this product/service do what the prospect needs? How
easy is it for a prospect to determine this?
Accessible:
Can she access it? What are the barriers to her ability to
realize the need? Is it affordable, reasonable, and findable?
Usable:
Is it user-friendly? Are there obstacles?
Intuitive:
Does the sales process/Web site feel intuitive and natural
based on her buying preferences? Is she forced to endure
unnatural buying modalities to realize her need?
Persuasive?
Does she want it? Does she truly understand if it fills her need
or solves her problem? Is her expectation reasonable? Will
she be delighted?
Bryan Eisenberg.com

11. Secret
Tips to
Maximize
Conversion for Revenue
Relevance:
Are you relevant to my wants/needs/desires (search
query)? Have you maintained scent?
Conversion Trinity:
Value:
Do I know why you are the right solution for me? Have
you explained your value proposition/offer well?
Call to action:
Is it obvious what I need to do next? Have you given
me the confidence to take that action?
Persuasion Architecture
1. Who are you trying to persuade?
2. What are action do you want to persuade?
3. Why would they want to persuade?
Bryan Eisenberg.com

12. Content
Tech
Optimize
Business
Design

13. Content
Tech
Optimize
Business
Design

14. Design

15. Hypothesis
Experiment
Learn & Improve
PROBLEM
Design
1. Where?
2. What?
3. Why?
1. Relevance
2. Value
3. CTA
SOLUTION

16. Problem?
Hypothesis
Experiment
Learn & Improve
Solution?

17. Problem?
People
Visitors
Customers
Browsers
Solution?

18. Design to Maximize ROI
Websites Do Not Sell,
They Help People Solve Problems
First Impression To
Make a Relationship

19. Don’t Make
People Think
CASE STUDY
Before
What Is The Problem?
After
What Is The Solution?

20. Visual
Hierarchy
CASE STUDY
Before
What Is The Problem?
After
What Is The Solution?

21. Make It
Easy
CASE STUDY
Before
What Is The Problem?
After
What Is The Solution?

22. Experiment
& Grow
Your List
CASE STUDY
Results
After

23. Form on
Every page
Design Examples
Work Lead
Form into
Post

24. WordPress Review
Questions
1. Where?
2. What?
3. Why?
Solution
1. Relevance
2. Value
3. CTA

25. Form on
Every page
Design Examples
Form
UVP

26. WordPress Review
Questions
1. Where?
2. What?
3. Why?
Solution
1. Relevance
2. Value
3. CTA

27. Form on
Every page
People
work
with
People
Design Examples

28. WordPress Review
Questions
1. Where?
2. What?
3. Why?
Solution
1. Relevance
2. Value
3. CTA

29. MORE
CTA’s
Design Examples
Make Look
Your Company
Bigger Than
It is It

30. Alex Harris
@Alexdesigns