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BDW Blogging
1.
Blogging
Alex King
2.
What is a
blog?
3.
• Content in
reverse-chronological order • Informal (traditionally)
4.
Should I have
a blog?
5.
• Own your
message and brand • Communicate directly with your customers/users • Push new messages to the top
6.
What will make
my blog successful?
7.
• Be human •
Be interesting • Be honest • Be real
8.
Why will people
visit?
9.
• Make your
content compelling • Two-way conversation (most of the time)
10.
What features should my
blog have?
11.
• Relevant, compelling
content • Photos and video (screencasts) • Social media integration • Comments?
12.
Corporate vs. Personal Blogs
13.
• What is
the right fit for your business? • Do you have the right personalities to elevate personal blogs?
14.
15.
16.
17.
18.
19.
Discussion
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