1. SOCIAL MEDIA STRATEGY
SWISS-BELHOTEL INTERNATIONAL

2. SOCIAL MEDIA & TRAVEL
www.swiss-belhotel.com www.swiss-belhotel.com

3. SOCIAL MEDIA & TRAVEL
www.swiss-belhotel.com www.swiss-belhotel.com

4. OBJECTIVES
Create awareness, manage reputation,
increase guest satisfaction, driving revenue
www.swiss-belhotel.com www.swiss-belhotel.com

5. SOCIAL MEDIA CHANNELS
and many more…
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6. SOCIAL MEDIA CHANNELS
www.swiss-belhotel.com www.swiss-belhotel.com

7. SOCIAL MEDIA TEAM
Social Media Manager
Planning & posting
Reporting & analysis
Marcom or PR Executive
Provide information
Hotel’s General Manager
Respond to reviews
www.swiss-belhotel.com www.swiss-belhotel.com

8. GETTING THE CROWD
1. Printed promotion
2. Tie in with related party
3. Competition/Quizzes
4. Advertisement
www.swiss-belhotel.com www.swiss-belhotel.com

9. CONTENTS
NOURISH ENGAGE
Photos/videos, guides, Q&A, polls
Facebook Offers, tips, blog, quizzes
local updates, general issues
COMPETITION
Photo, video, task
www.swiss-belhotel.com www.swiss-belhotel.com

10. CONTENT STRATEGY - FACEBOOK
NOURISH ENGAGE
Photos/videos, guides, Q&A, polls
Facebook Offers, tips, blog, quizzes
Post 6-8 times per week
local updates, general issues
Keep posts relevant, short and clear
Post any time of day or day of week
Like other relevant fan pages
COMPETITION
Photo, video, task
www.swiss-belhotel.com www.swiss-belhotel.com

11. CONTENT STRATEGY - TWITTER
NOURISH ENGAGE
Photos/videos, guides, Faceb Q&A, polls
ook Offers, tips, blog, quizzes
Chatty, but…
local updates, general issues
keep the tweets relevant, short and clear
Tweet any time of day or day of week
Follow and retweet other relevant accounts
COMPETITION
Photo, video, task
www.swiss-belhotel.com www.swiss-belhotel.com

12. CONTENT STRATEGY - PINTEREST
NOURISH ENGAGE
Photos/videos, guides, Faceb Q&A, polls
ook Offers, tips, blog, quizzes
Pin gorgeous picture of:
local updates, general issues
our hotel and destination
Repin and like other relevant accounts
COMPETITION
Photo, video, task
www.swiss-belhotel.com www.swiss-belhotel.com

13. CONTENT STRATEGY
Most NOURISH on SBI Group Fan Page
Viral Posts ENGAGE
Photos/videos, guides, Q&A, polls KEY:
Facebook Offers, tips, blog, quizzes Pictures of destination
local updates, general issues & general info are the
most viral
post, followed by
promo information
accompany with a
picture.
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14. RETURN ON INVESTMENT
MEASURING ROI
By reach: number of likes, followers, etc
By engagement: number of shares, comments, retweets
By revenue: leads, conversions, bookings
By reputation: reviews & ratings
Key:
Only 12% of companies able to tract direct revenue impact
of social media (eConsultancy-Adobe survey)
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15. THANK YOU
Comments & questions are appreciated