Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
1. Social Media Marketing for
Start-ups
Alex Rascanu l Marketing Manager
Leveraging the power of social media to build brand awareness,
attract site visitors, and turn customers into promoters
3. Agenda
1. Inbound marketing and social media
2. Why social media is key
3. How to use social media
4. What to share on social media
5. Social media marketing goals
12. Benefits of Social Media Engagement:
1. Leads people to your website
2. Generates leads
3. Impacts positively your search engine
rankings
4. Grows your online social presence
5. Allows you to build relationships with
brand advocates and industry leaders
15. Best Practices: 1. One time set-up
Claim your company’s brand on Facebook,
Twitter, Google +, LinkedIn, plus any other site
your audience utilizes (e.g. Instagram)
Optimize your company’s profile on all of
these social media networks: include image or
logo, specify what your company does, and
include a link to your website
20. Best Practices: 2. Daily engagement
Engage in conversations: don’t just talk about
yourself
Develop a unique, but uniform voice
Be consistent in publishing content
Always include links and often mention others
Keep track of your ROI
22. Develop a unique, but uniform voice
- Create a style guide - Have a uniform voice
across the social media
channels
23. Be consistent
- How often to post
social media content
2 to 4 times/day
3 to 9 times/day
1 to 3 times/day
2 to 4 times/day
- Schedule messages
in advance
24. Always include links
By: Dan Zarrella at HubSpot
- Twitter CTR Heat Map - Link to relevant
content
25. Keep track of your social media ROI
- Use a marketing automation tool
(e.g. HubSpot, Marketo, Eloqua, Pardot, Act-On)
HubSpot dashboard example
27. 1. Blog posts
- Share your own blog posts once you publish
them
- From time to time, you can post some of your
older content as well, as long as it’s evergreen
28. 2. Resource offers
- Share the resources you’ve just created
(whitepapers, webinars, infographics, etc.)
- Post resources you’ve created in the past,
but which are still evergreen
29. 3. Interesting excerpts
- Post excerpts from blog posts
- Share excerpts from
resource offers
- Post excerpts from other
people’s blogs and resource
offers related to your industry
(and let them know you did this)
30. 4. Visual content
- Share visual content (esp. on Facebook,
Instagram, Pinterest, Google +)
31. 5. Answer questions and share quick
facts
- Answer common questions
- Share statistics and little known facts
relating to your area of expertise
- Answer questions that potential customers
are asking now on social media (for Twitter
use HootSuite or TweetDeck, participate in
LinkedIn groups, get active on Quora)