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ATM Deployers Moving Towards Wireless Connectivity
1.
Special report
By Steve Arel Contributing writer, ATM Deployers Moving ATMmarketplace.com Toward Wireless Connectivity Sponsored by: A growing number of companies are finding that wireless technology provides advantages that benefit both them and their customers, as well as better position them for the future. S The emergence of wireless tay connected. Cell phone companies use those words to woo people away technology from landlines. Likewise, the ATM industry wants consumers to “cut the cord” Wireless technology has been around as it tries to make wireless technology in other industries for some time. But more common. in the ATM world, wireless is a relative newcomer. Several information technology firms, led in part by innovation from Australia- No specific figures exist for the actual based Symstream Technology Group, number of ATMs in the world that use are promoting wireless communication wireless connectivity. However, industry solutions that promise faster ATM experts say the total number of wireless transactions, fewer dropped calls, greater units lags far behind the number of ATMs flexibility and higher customer satisfaction. operating on traditional landlines. The switch to wireless has less to do with boosting business and improving the But the gap is closing. bottom line than it does with the simple fact that wireless works. So it’s no wonder that a growing number of companies in the ATM industry are capitalizing on technology that helps them meet consumers’ needs more quickly. Despite the numerous advantages, from cost-effectiveness to easy upgrades to reliability, not every company has been quick to embrace wireless. Still, plenty of others are willing to invest now, banking on a future of ATM operations untethered Symstream solutions are carried in various types of modems, including this one produced by MultiTech. from wired connections. © 2010 NetWorld Alliance LLC | Sponsored by Symstream Technology Group 1
2.
atM Deployers Moving
toward Wireless connectivity Growth in wireless technology continues Carriers are moving toward wireless in urban areas, but the most significant infrastructure [because the alternative is] leaps are seen in rural areas and a waste of time and money.” developing nations where few or no telecommunications infrastructures exist. — Mark Gamon, director of strategy and international development, Symstream. “The cost of a landline is high and a connection may not be available in all of the locations where a bank may want current communications infrastructures to put an ATM due to accessibility,” said work, ATM deployers are reluctant to Manjunath Rao, regional services sales tear them down or replace them with director with Duluth, Ga.-based NCR wireless options. Why fix something that Corp. isn’t broken? For the average operator or deployer, the expense of reconfiguring or In the past, rural areas were not prime retrofitting thousands of ATMs outweighs locations for ATM installations. Exorbitant the need to switch. costs and logistical challenges associated with laying and accessing landlines had The emergence of wireless connections made connecting ATMs to networks cost began to flourish several years ago. prohibitive. Speeding this development has been the inception of advanced wireless networks. The situation is different today. Systems such as local and metropolitan area networks, code division multiple Through wireless networks, ATMs can access (CDMA), general packet radio connect to hubs around the world. service (GPRS) and satellites have opened up a multitude of possibilities. “Not even emerging markets are putting cable in the ground,” said Mark Gamon, Perhaps the most significant network that director of strategy and international is furthering wireless communications development for Symstream. “Carriers within the ATM industry is the global are moving toward wireless infrastructure system for mobile communications, or [because the alternative is] a waste of time GSM, which has become an international and money.” mobile phone standard. In use in more than 200 countries, GSM enables greater Existing infrastructures in developed parts network capacity and increased efficiency of the world, coupled with the introduction for sending voice and data transmissions. of wireless connectivity, are allowing For the ATM industry, the third generation developing nations to join the ATM of GSM — commonly known as 3G — has race — and in many ways to leap past the proven to be the best choice for quicker technology of ATM-using giants such as transmission of data. the United States, the United Kingdom and Australia. “Through every optimization, there was a big jump in bandwidth and the ability to The reason: Landlines are restrictive support more applications over wireless,” and expensive, but they’re too intricate said Natasha Royer Coons, president and and well-established to eliminate. Since managing director of San Diego-based © 2010 NetWorld Alliance LLC | Sponsored by Symstream Technology Group 2
3.
atM Deployers Moving
toward Wireless connectivity TeraNova Consulting, a telecom consulting firm. “Before, we were limited with what we could send.” Advantages of shifting to wireless Time is money in the business world, including the ATM industry. Whether the situation calls for deploying units, handling problems or completing transactions more quickly, speed succeeds. Traditional ATMs are tethered to banks Installing wireless cards, such as the one seen above, allows ATMs to break from traditional hardwires. or other buildings by hardwires — power cords and phone lines. That setup requires company personnel to regularly check the machines for potential problems; even for serial-connected ATMs. otherwise, a unit could run out of money or paper or experience other problems that “The technology provides a secure data a business might not learn about unless a transaction,” Gamon said, “and since GSM customer complained. voice-channel resources are not shared, the reserved bandwidth makes performance Wireless technology bypasses many of more consistent. This is not the case with those traditional problems. For starters, GPRS, which suffers from congestion and perhaps most significantly, wireless- problems at busy times.” enabled equipment only requires a power cord. That allows for easy deployment at What also separates Symstream’s solution banks and at remote sites. from others is that unlike messages sent over data channels, data is transmitted A router inside the ATM transmits over voice channels. On the 3G network, data faster than an anchored line can. voice channels take priority over data Transactions, however, can be speeded channels. Data messages receive lower up, depending on the solution used. priority even on other wireless networks, Transactions on a dial-up network can take meaning they can be delayed while voice as long as 20 seconds to process. That’s transmissions are sent, depending on the because connections must dial into their number of voice calls being transmitted hubs after users swipe or insert their cards. at the same time as the data message or On the contrary, using 3G processing takes messages. six seconds or less, Gamon says. Most ATM users don’t know or care what “That’s particularly important if you want kind of connection ATMs use, Gamon to move people through as quickly as says, but wireless makes a considerable possible,” he said. difference where transaction speed is concerned. Symstream says its solution is unique because it adds a layer of strong encryption Wireless technology also allows for © 2010 NetWorld Alliance LLC | Sponsored by Symstream Technology Group 3
4.
atM Deployers Moving
toward Wireless connectivity flexibility. An ATM using a wireless around the world forbid work on historic connection easily can be moved from one structures that could threaten to mar the end of a store to another or be deployed in interior and/or the exterior. an unlikely place, such as on a pier, train or boat. When it comes to moving wired ATMs, there always is a significant cost Management from afar involved, those in the industry say. Symstream is among those companies that have made an impact through wireless Wireless also enables portability, which solutions that allow machine owners to can be critical when it comes to setting oversee their equipment from a distance. up equipment at special events such as For companies such as Customers concerts or fairs, where running a landline ATM, which has ATMs deployed across doesn’t make much sense. Australia, such solutions eliminate the need to have someone physically check Installation and time-to-market speed each machine for maintenance. are other considerations. A wireless ATM can be deployed in one day; deploying “We can’t afford to fly people to look hardwired ATMs often takes weeks. after these machines,” Wildash said. “We have to have a simple machine and “I can get an ATM out the afternoon a wireless technology. They have to manage customer orders it,” said Tim Wildash, themselves.” managing director for Customers ATM, an independent ATM deployer in Australia. Remote management allows operators “Otherwise, we have to wait for hardwire, to read the heartbeat of their equipment. running lines down buildings and having Programs provide real-time reports, to dig out busy driveways to get lines showing which machines are functioning boosted. To get it done properly, we have properly and which ones have encountered to pay a premium service.” an issue, such as running out of money or paper, an electrical problem or another Such delays don’t always sit well with type of malfunction. clients, whose business hinges on quick deployments. Customers ATM, which has Software programs continually produce worked with Symstream for more than reports that show activity on each four years on its wireless connectivity machine, such as transaction time and solution, has some machines that conduct success rate. The same programs also allow as many as 14,000 transactions a month. operators to wirelessly and remotely install patches for security protections, download “Delays upset the client,” Wildash said. technology upgrades and change graphics “With wireless, you get the job done and on the ATM screens. passed over to operations.” When installing new ATMs, some building Working toward change owners aren’t inclined to allow drilling in walls and floors for the sake of installing Customers ATM, which operates 5,500 lines. Also, regulations in many cities ATMs, is focusing on the future — a future it sees as free of wired service. © 2010 NetWorld Alliance LLC | Sponsored by Symstream Technology Group 4
5.
atM Deployers Moving
toward Wireless connectivity In a move some in the ATM industry to sell banks and ATM manufacturers might consider unusual — including some on the potential of wireless technology. within the company — Customers ATM His pitch has met with success, as plans to shift most of its ATM network evidenced by several businesses switching to wireless connectivity. A number of its from traditional hardwires and some newer machines come equipped with manufacturers producing wireless-ready the technology, Wildash says. The others machines. are being reconfigured, with roughly 150 retrofitted ATMs being reintroduced Symstream has forged relationships each week. Thanks to the simplicity of the with companies such as MultiTech to Symstream solution, such a significant have itssolution installed in MultiTech’s rollout of machines is easily handled. modems and with NCR to have the Symstream-enabled modems installed in Wildash estimates he saves almost $1,000 ATMs. over a machine’s lifespan by moving from hardwire to wireless. He bases that number Gamon says there has been overwhelming on a comparison of the cost of a wireless- interest in wireless and a realization that equipped unit with that of a landline wireless represents the future of ATM machine, which involves in-store dial-up transactions. costs, administrative time to install the unit, transactions lost while waiting for the As the technology advances, so too will the installation and the inability to upgrade capabilities of ATMs. Some in the industry ATMs in fixed positions. anticipate units being used for paying bills and other transactions. In addition, global Customers ATM also makes up ground positioning systems could be installed financially when it comes to retrofitted to track machines that may have been units, since its communications fees are repositioned or stolen. cut in half when ATMs are retrofitted for wireless connectivity, Wildash says. The bottom line, several agree, is the industry as a whole must first overcome “If you have a good transmitter and its trepidation toward wireless solutions, receiver, we can go anywhere,” he said. “It some of which stems from uncertainty does everything else the others do. It’s a about security. But experts express better deal for us.” confidence in security measures, with encryption techniques complying with tough international standards and Getting more on board rendering a hacker’s ability to crack codes nearly impossible. Gamon has spent much of the last several years making presentations in an effort Experts express confidence in security measures, with encryption techniques complying with tough international standards and rendering a hacker’s ability to crack codes nearly impossible. © 2010 NetWorld Alliance LLC | Sponsored by Symstream Technology Group 5
6.
atM Deployers Moving
toward Wireless connectivity Coons suggests companies deploying ATMs assemble teams to oversee their wireless future and conversion, attain certifications for networking and conduct trials. “When we present the differences [between wireless and hardwire capabilities], companies are pretty excited,” Gamon said. “But it’s the biggest risk- averse industry and a slow adopter of new technology — but we’re starting to right the curve.” About the sponsor: Symstream Technology Group is a technology company that focuses on providing wireless communications solutions. Symstream emphasizes data-transmission methods based on international mobile/ wireless standards for public wireless networks. Symstream works in financial transactions, and its customers include international and national banks. © 2010 NetWorld Alliance LLC | Sponsored by Symstream Technology Group 6
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