This document discusses online trends in India. It provides statistics on social media usage, which shows Facebook as the dominant platform with over 60 million Indian users. Demographic data is presented on the popularity of social media, blogging, ecommerce, travel and other categories. Mobile phone usage for the internet is growing significantly. The document also examines influential social media users and top brands on platforms like Twitter.

1. ONLINE STORY OF INDIA
Stats

2. • What Makes it Click !! Makes it Click !!!
Makes it Click !!!!
Makes it Click
!!! Makes it Click !!
Makes it Click !!!
WHAT Makes it
Click !!!

3. SUMMARY
 Online Population
 Demographic
 Social Media Data
 Top Site in India ( Alexa, Comscore)
 Mobile Consumptiom
 Blogs data
 Infuencer Online
 Ecommerce data

4. INDIA POPULATION

5. Social Media Sites
70
60
50
40
30
20
10
0
Facebook Twitter Youtube Linkedin Google Plus Pinteret
The Above Data is in Millions

6. TOP SITE IN INDIA

7. TOP CATEGORY WISE …
1. Social Media ( Facebook, Youtube, Twitter, Linkedin, Pinterest )
2. Blogging (BlogSpot, Bloggers, Worldpress)
3. Search
4. Ecommerce
5. Travel
6. Classified
 News and Finance consumption is through Social Network .
 People have started using Internet Banking ( Banking site ranks )
(HDFC BANK 24, ICICI Bank 33, Paypal 83 and Axis bank 98)
 Money Control is at 51. Ohh no one is interested in Finance so much …
 Oops Real Site doesn’t figure in Top 50 so people are not Interested in buying
property, Share trading also

8. COMSCORE DATA

9. TRAVEL AND RETAIL
Comscor

10. ECOMMERCE GROWTH AND PAYMENT VIA

11. PAYMENT VIA
 Direct debit or Netbanking is the most popular
payment method as per figures from the second
quarter of 2012, with a 58% share. Visa and
MasterCard follow at 21% and 12% respectively.
 IRCTC averages at $17 (INR 935) per
transaction, while Flipkart indicates $35
(INR 1925) per transaction.

12. HOW MANY PEOPLE ACCESS VIA PHONES

13. WHY !! PINTEREST

14. TOP BLOGGERS
Source : Indibloggers

15. TOP BLOGGERS
Source : Indibloggers

16. TWITTER INFLUENCER
Courtesy : Pinstorm

17. TOP BRANDS
Courtesy : Pinstorm