A presentation I held for London College of Communication's 1st and 2nd year students at their BA in Creative Advertising Strategy about how the creative process must reflect digital's evolution.
10. DIGITAL IS NOT THE LOWEST
COMMON DENOMINATOR,
IT’S THE BIGGEST POSSIBLE
COMMUNICATOR.
11. BEHAVIOUR
PLAYING DOODLE JUMP ON YOUR iPhone
IS NOTHING LIKE FLAT HUNTING ON GUMTREE.
SHARING A PLAYLIST ON SPOTIFY,
ISN’T THE SAME AS LIKING THE HOT GIRL’S STATUS UPDATE.
TRANSFERRING MONEY ON YOUR INTERNET BANK,
IS NOTHING LIKE RETWEETING YOUR FAVOURITE AGENCY.