1st chapter notes of principal of MRAKETING

1. Marketing: Managing Profitable Customer Relationships Lecture # 1 26-09-2010

4. The Marketing Process

5. The Marketing Process Build profitable relationships and Create customer delight Design a customer driven marketing strategy Capture value from customers to create profits and customer quality Construct a marketing program that delivers superior value Understand the market place and Customer needs and wants

6. 1. Understanding the Marketplace and Consumer Needs

14. 2. Designing a Customer Driven Marketing Strategy

26. Preparing a Marketing Plan and Program

28. Building Customer Relationships

31. Capturing Value from Customers