1. SLICE JUICE
Under Umbrella of
Marketing Mix, Positioning,Repositioning,Recommendations.

2. Presented to:
SIR GOHAR PIR ZADA
Presented By:
Rana Hassan Javad 022 MMKT
Imran Khan 002 MMKT
Hairs Kamran 024 MMKT
Ali Abbas 001 MMKT

3. Parts of Presentations
Part Part
1 PepsiCo 2
Group Slice Juice
Profiles
 Group Profile  Positioning
 Leadership Marketing Mix & Finding
 Vision & Mission Product
 Nature of Business Price
 Product Line Place
 Competitor Promotion
 Market Share Recommendations

4. Presentation Part 1
PEPSICO
INTERNATIONAL
Group Profile
Leadership
Vision & Mission
Nature of Business
Product Line
Competitor
Market Share

5. Presentation Part 1
GROUP PROFILE
• PepsiCo Inc. is an American multinational food and beverage corporation
• Headquartered in Purchase, New York, United States.
• PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and
Frito-Lay, Inc.
• Annual net revenue of $43.3 billion.
• PepsiCo is the second largest food & beverage business in the world based upon
net revenue.

6. PepsiCo Leadership
• Indra Nooyi is an Indian American business executive and the current
Chairman and Chief Executive Officer of PepsiCo.
Source:
http://www.slideshare.net/swatiknp/pepsi-ppt

7. VISION & MISSION
VISION
• Our mission is to be the world's premier consumer products company focused on convenient
foods and beverages. We seek to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive for honesty, fairness
and integrity.
MISSION
• "PepsiCo's responsibility is to continually improve all aspects of the world in which we
operate - environment, social, economic - creating a better tomorrow than today."
• Our vision is put into action through programs and a focus on environmental stewardship,
activities to benefit society, and a commitment to build shareholder value by making PepsiCo
a truly sustainable company.

8. NATURE OF BUSINESS
• Interests in the manufacturing, marketing and distribution
of grain-based snack foods, beverages, and other products.
• PepsiCo's product lines generated retail sales of more than
$1 billion each product.
• Company's products were distributed across more than 200
countries.

9. PRODUCT LINE
COMPANY Interests in the
manufacturing, marketing and
distribution of grain-based snack
foods, beverages, and other
products.
PRODUCT LINE

10. MAJOR COMPETITORS
Major Player of
the Market
Globally:
PepsiCo's main competitors is
Coca-Cola
Dr. Pepper
Snapple
Kraft
have recently streamlined operations and
increased their marketing expenditures in
order to be the top processed-food
manufacturer. Locally:
PepsiCo's Locally competitors is
Coca-Cola
Nestle
Engro Foods
Shezan
Gourmet
Source: Country Juice
http://www.bukisa.com/articles/216798_pepsico-competitors-analysis

11. MAJOR COMPETITORS CON’T
Soft Drink Brands Market Share
Internationally
Source:
http://www.accuval.net/insights/industryinsights/detail.php?ID=142

12. MAJOR COMPETITORS CON’T
Soft Drink Brands Pepsi Vs Coke Soft Drink Brands Pepsi Vs Coke
Market Share Market Share
Internationally Pakistan
Source:
http://kninn.blogspot.com/2010/06/market-share-of-coke-vs-pepsi.html

13. Presentation Part 2
SLICE JUICE
Positioning,
Marketing Mix,
Segmentation & Targeting
Weak areas,
Loop holes,
&
Our Recommendations.

14. MARKET POSITIONING
SLICE JUICE
Previous Positioning
Strategy
Previous Strategy based upon:
 Freudian Theory
 Sensation
 Pure Mango ?

15. Sensation Based Freudian Theory
Slice Juice AD

16. Previous Marketing P’s
• Product
– Packaging was not differentiated & unique.
• Almost similar as competitors brands.

17. Previous Marketing P’s
• Product
– Packaging was not Differentiated

18. Previous Marketing P’s
• Price
– Introductory price was Premium……Rs. 25.
– Competitors Price was Just Rs. 10 to 15.
• Premium Price was one of the cause of
product failure.

19. Previous Marketing P’s
• Place
– Availability covered almost half of Pakistan.
– Through Appropriate Channels
• Hyper Malls
• Super Stores
• General Stores
• Grocery Stores
• Tobacco Shops

20. Previous Marketing P’s
• Promotion
– Advertising
– Bill Boards
– Print Media
– TV Ads

21. Proposed
Repositioning Strategy
&
Marketing Mix
 Repositioning Strategy
• Mangotainment
• Aaaaammmmm……….. Ka Chaska

22. Proposed
Repositioning Strategy
&
Marketing P’s
 Marketing P’s
• Product:
– Differentiate the product on packaging
• Price:
– Economy Price (Market Penetration strategy)
• Place:
– Through all channel with massive distribution

23. Proposed
Repositioning Strategy
&
Marketing P’s
 Marketing P’s
• Promotion:
– Promote with trade discounts
– Social Events
– School / College & Road Activities
– Co-Branding with Pepsi, Mirinda
– Revised Advertisement Campaign

24. Segmentation
• Demographic Basis:
– Lower, Lower Middle, Middle class income Groups

25. Targeting
• Target Market
– Children
– Teenagers
– Youth
– Old

26. Recommendations
• We as team recommend our Re-Position
strategy along with developed Marketing
Mix for Slice, ensuring its presence by
getting 1 to 2 % market share.
THANK YOU