Listened to this Wildfire webinar recently - 'How marketers succeed in a social world' - looking at the slides doesn't have the same affect as "listening" but non the less there are some slides that offer a lot of 'value' just by 'viewing' them. Enjoy!
52. How can FACEBOOK
benefit Marketers?
36%
of fans say that since
92% of fans say that since
becoming a fan of a
becoming a fan of a given given brand their desire
brand they are more likely to buy from this brand
to recommend that brand has increased
to their friends
92% 90% Trust their
friends
# who trust
online ads
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
33%
53. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
GROW grow
growGROW
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc. +1.888.274.0929
54. 1 Cross promotion
with newsletter
GROW
your
2 Cross promotion
EXISTING with website
AUDIENCE
3 Encourage fans to
spread the word
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. | +1.888.274.0929
55. ACQUIRE
FANS with facebook
Ads
75%
say they learned about
a fan page because of
an ad
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.
56. ?
How to run
EFFECTIVE
facebook Ads
1. Give them a reason to click
2. Don’t drive people outside
of Facebook
3. Advertise to friends of fans
4. A/B Test & Keep it Fresh!
58. Deals Contests
“ COMPANIES
RUN
that
Giveaways
CONTESTS
2 FANS
have x as many
”
as companies that don’t
Jupiter Research
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.
59. ?
Check out
blog.wildfireapp.com!
How to run
EFFECTIVE
PROMOTIONS
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. |
+1.888.274.0929
60. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
ENGAGE
engage
engageENGAGE
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.
61. NEWSFEED
1. TELL fans what
2. ASK 3. TAP
into
YES
people’s
you want
them to do
NO
questions
YOUR
FANS
PASSIONS
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. | +1.888.274.0929
62. ASK QUESTIONS ASK for LIKES
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc. +1.888.274.0929
64. ENGAGEMENT: CONTENT
How can SMBs
make their fan pages
BETTER
DEALS
ENTERTAINMENT
EXCLUSIVITY
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.