What Have You Learned From Your Audience Feedback?

1. What Have You Learned From
Your Audience Feedback?

2. The main audience for my music video and ancillary
tasks are females around the ages of 14 to 26. Luckily I
am within the is age group which means I have been
open to a lot of advice and opinions on my products.
Whilst creating my music video I often asked for help
from the people surrounding me. One big aspect I
wasn’t sure on was the different effects I put over the
top of some of the clips in the video. However the ideas
of people around me said that this worked well and
they also encouraged me to use the effects more and
apply more than one at one time. Also from
researching my demographic before I even started
production helped me decide how the video should
pan out and what type of person it should include.
Having my audience constantly giving me advice
throughout the production process allowed me to
create the best product I could.

3. After completing my music video I showed it to
a series of different people within my
demographic and asked them two questions:
1. What do you think worked well?
2. What do you think I could have improved
on/done better?
And I recorded their answers...

4. Becca Age 16
What Do You Think Worked Well?
“I really liked the editing between the
shots, I think it worked quite well. The
overall atmosphere of the shots
coincided with the song effectively.”
What do you think I could have improved on/done
better?
“Used more advanced editing in some of the shots, and
varied the transitions more.”

5. Molly Age 17
What Do You Think Worked Well?
“The main girl in the video was really
natural and pretty and worked well with
song and location.”
What do you think I could have improved on/done
better?
“I think you should have used a stronger narrative and
included more characters instead of it just being about one
girl.”

6. Lauren Age 18
What Do You Think Worked Well?
“The colours and costumes really go
well together and I think the lyrics in the
song are really reflected in the location
of the shots, because its in rural places.”
What do you think I could have improved on/done
better?
“I think you should have used a bigger variety of locations
instead of it just either being outside or in a black room
with some lights.”

7. Tokay Age 21
What Do You Think Worked Well?
“The video really followed the
convention of a Carrie Underwood
music video and I think the girl you used
really suited the genre.”
What do you think I could have improved on/done
better?
“At points in the video it gets a bit boring and repetitive and
I think you should have maybe filled these with some
narrative images to go along with story the song tells.”

8. These I feel were the most important comments
made my the people I asked. I agree with a lot of
what they said. I think I remade the music video I
would definitely include a stronger narrative and
more characters to add more depth to the video. I
also agree with the point that the talent, location,
song and costume al coincide with each other and
link well. I would have also liked to use a wider
variety of locations, like one of my demographic
said, I agree that at points it becomes boring. I
disagree with the comment that I should use a
wider variety of transitions because I think if I had
used more different ones it would have become
very technical and unnatural and this isn’t the feel I
wanted to create.

9. Overall..
I think that I could have used the availability of my
demographic when I was creating the video
more affectively which would have allowed me
to create a better video pleasing more people. I
also agree with a lot of the comments made by
the audience I showed my video too after I
completed the video. I would used a lot of their
advice and change what they suggested if I was
to remake the music video.