10. 8 Sample Brand Advocate Flow Brand Opt-In Email Database Brand Website Social Media Sources Other Call Center, Paid media, Offline venue, etc. Identify Advocate ID 7-8 9-10 0-6 Tracking on Zuberance Platform Mobilize Follow Up Offers Reviews Share
11. 9 Advocates are 9s & 10s “Ultimate Question” for Customer Loyalty How likely are you to recommend our brand or products to your friends?
15. 13 Advocate Reviews 1. Immediately after customer self-identifies as Advocate, brand invites Advocate to write review. 2. Advocate writes review. 3. Advocate clicks to publish review using convenient links in review form 4. Advocate publishes review to 3rd party site. (Advocate can also share on Facebook, Twitter, etc.)
16. 14 Advocate Stories Advocate writes their story. Advocate shares their story via social media or email.