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Startups don't win because of a great vision, but because of a superior strategy. If you want to have the superior strategy, you must simply have a better customer insight. Customer discovery principles can help you to get real insights about your customers. The first rule is to fall in love with a problem, not your solution or business idea. You must have a clear picture what your product is hired to do. With customer interviews and different types of tests your job is to prove value hypothesis (that people are prepared to pay for your solution). You can write down all your hypotheses on business model canvas, running lean canvas or even in a spreadsheet. Then you have to constantly sketch out alternative business models by asking yourself difficult questions and testing different assumptions. Steps to customer discovery include developing a vision, setting the hypotheses, getting out of the building and performing a reality checks. The best way to start the customer discovery process is with the riskiest assumptions. Important tools that can help you with customer discovery are also segmentation, personas, empathy map and value proposition canvas. After exploiting all the tools you should have a clear picture what are your customer's pains and gains and what are they willing to pay for. When you are doing the customer discovery interviews to get the market insights you have to avoid doing any behavior predictions or being satisfied with compliments, opinions or stalling. What are you looking for is a real commitment from early-evangelists. Remember, wrong assumptions are mother of all fu*ck-ups, and with customer discovery you can make sure you are not building your business based on the wrong assumptions.

Vision, hypotheses and customer discovery

The presentation is about business planning and how to write a business plan. For most of the start-ups agile and lean approach is much better than business plan, but for some traditional industries and more mature companies a business plan is still a tool to use. In the presentation you will find all the relevant information why to write a business plan and how to do it. You will get the necessary knowledge how to write a business plan based on the following structure: 1. Company purpose 2. Market analysis 3. Marketing plan 4. Intellectual property 5. Production plan 6. Risk mitigation 7. Team 8. Timeline 9. Financial plan 10. Appendixes

How to write a business plan

The presentation is about minimum viable product, what is it, why is it important and how to build it. In the presentation you can find many ideas that will help you with the build, measure and learn loop. The second part of the presentation is about pivoting. Pivots are fundamental changes in business strategy and very important part of avoiding the big failure without learning or even worse becoming a zombie company.

Minimum Viable Product and Pivot

This presentation is about various types of startup companies, markets and core competencies. In the presentation you will learn why market trends are important, why markets always win, how to calculate market size and why you have to start with the strong why. You will also learn the fundamental difference between established companies and startups. Startups are designed to search and established companies to execute.

Different types of startups, markets and whys

The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero. It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance. The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.

Innovation accounting and key metrics for startups

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Building a winning startup team - Basics

Vision, hypotheses and customer discovery

How to write a business plan

Minimum Viable Product and Pivot

Different types of startups, markets and whys

Innovation accounting and key metrics for startups

Who am i ppt

Investor material for raising a VC fund

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