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Power Editor
1 – What is Power Editor
2 – Why should we use Power Editor
3 - How to create campaigns & Ads using Power Editor

@alimirza2k
1 – What is Power Editor
Power Editor is a free browser plug-in
Upload and edit Ads in bulk
Efficiently manage multiple campaigns and ads
Targeting options that are not available via self-serve tool

https://www.facebook.com/ads/manage/powereditor/

@alimirza2k
2 – Why Use Power Editor
1) Partner Categories
- Data on users related to purchase history / lifestyle
- Actual buying history and completion of surveys
Examples:
- Dog owner (12,643,500 users)
- Fitness buyers—runners (5,950,600 users)
- Teacher/educator (223,000 users)
- Home office supply purchases (2,638,300 users)

@alimirza2k
2) Custom Audience
- Target existing customers
- Email lists, Phone Numbers, UIDs
- Example: Target existing customers for new product
release
3) Lookalike Audiences
- Audience similar to your existing customer list
- Great if you have
small customer
email list

@alimirza2k
4) Saved Audiences (or Saved Target Groups)
- Save audience groups
- Save a lot of time in the ad-creation process
5) Control Ad Placement

@alimirza2k
6) Bulk Editing (select multiple Ads and change)

7) Create duplicate Ads with one click

@alimirza2k
8) Others
- Domain sponsored stories
Whenever a user shares a link to your website, a story
is created. FB will then turn that share into an ad
- Bulk Import & Export Ads from excel file
- Dark posts (Unpublished posts)
- Optimize Your Ad Bidding
Manually bid your Ad for Click, Reach, Social, Action

@alimirza2k
Lets Create a Campaign & Ads

@alimirza2k

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Power Editor for facebook: the WHAT & the WHY

  • 1. Power Editor 1 – What is Power Editor 2 – Why should we use Power Editor 3 - How to create campaigns & Ads using Power Editor @alimirza2k
  • 2. 1 – What is Power Editor Power Editor is a free browser plug-in Upload and edit Ads in bulk Efficiently manage multiple campaigns and ads Targeting options that are not available via self-serve tool https://www.facebook.com/ads/manage/powereditor/ @alimirza2k
  • 3. 2 – Why Use Power Editor 1) Partner Categories - Data on users related to purchase history / lifestyle - Actual buying history and completion of surveys Examples: - Dog owner (12,643,500 users) - Fitness buyers—runners (5,950,600 users) - Teacher/educator (223,000 users) - Home office supply purchases (2,638,300 users) @alimirza2k
  • 4. 2) Custom Audience - Target existing customers - Email lists, Phone Numbers, UIDs - Example: Target existing customers for new product release 3) Lookalike Audiences - Audience similar to your existing customer list - Great if you have small customer email list @alimirza2k
  • 5. 4) Saved Audiences (or Saved Target Groups) - Save audience groups - Save a lot of time in the ad-creation process 5) Control Ad Placement @alimirza2k
  • 6. 6) Bulk Editing (select multiple Ads and change) 7) Create duplicate Ads with one click @alimirza2k
  • 7. 8) Others - Domain sponsored stories Whenever a user shares a link to your website, a story is created. FB will then turn that share into an ad - Bulk Import & Export Ads from excel file - Dark posts (Unpublished posts) - Optimize Your Ad Bidding Manually bid your Ad for Click, Reach, Social, Action @alimirza2k
  • 8. Lets Create a Campaign & Ads @alimirza2k