This document provides information about FUNKSHION: Fashion Week Miami Beach, which showcases spring/summer collections. It is held between Paris and LA fashion weeks to maximize exposure. The event highlights progressive, established, and emerging designers. It has supported philanthropic causes and brought recognition to Miami as a global fashion hub. Past featured designers include Nicole Miller, Russell Simmons, and Esteban Cortazar. Sponsors have included Lexus, Cointreau, and JetBlue.

1. OCTOBER 14 -- 18, 2009
OCTOBER 14 18, 2009
SPRING/SUMMER COLLECTIONS
SPRING/SUMMER COLLECTIONS

3. About Us
FUNKSHION: Fashion Week Miami Beach was created in 2002 to celebrate the fusion of music and fashion by providing an
innovative platform for progressive, established and emerging designers to showcase their collections to media, celebrities,
international buyers, and select style-makers.
FUNKSHION:Fashion Week Miami Beach is strategically scheduled between Paris Fashion Week and LA Fashion Week, as-
suring maximum exposure for our sponsors. Recognizing Miami as a global fashion force, FUNKSHION: Fashion Week Miami
Beach harnesses the curiosity and support from the international fashion, music and lifestyle arenas while attracting many buy-
ers, retailers and members of the press from around the world.
The City of Miami Beach honored Funkshion with a proclamation declaring “Funkshion is a worldwide recognized fashion
event that puts Miami Beach on the map as one of the Fashion Capitals of the World.” In 2006, Mayor David Dermer presented
a key to the city to Funkshion. The City of Miami Beach is a key contributor to the success of Funkshion, providing continual
support and funding every season.
Funkshion is proud to bring a truly “green” experience to fashion week. The goal is not only to reduce the carbon footprint of
this event, but to spread awareness of the social, environmental and economic benefits of building a sustainable environment.
Last season Funkshion hosted Green Fashion Miami as the opening night runway show, where beauty queens and designers from
around the world united to present a line created entirely from eco-friendly materials.

4. Media Exposure
For last season’s shows, USA Today annointed Miami as the hottest city in America. High-profile events like the VMA’s, the Grammy’s, and the up
coming Pro Bowl and Super Bowl, solidify Miami as one of the top three nationally influential markets in the United States. FUNKSHION: Fashion
Week Miami Beach provides a unique opportunity for corporate brands to take part in the excitement surrounding the market and generate signifi-
cant influencer, celebrity and media impressions. The lifestyle and entertainment media are specifically looking for the next major event to cover in
Miami-- FUNKSHION: Fashion Week Miami Beach is it.
FUNKSHION: Fashion Week Miami Beach provides an unprecedented reach to thousands of buyers and retailers through extensive media coverage. The
unparalleled broadcast media attendance has garnered segments on FOX, NBC, VH1, E!, MTV, Fashion TV, Access Hollywood, Telemundo, Deco Drive,
Plum TV and many other networks. The print media hits appeared in such publications as People, Hollywood Reporter, Elle, Vogue, Surface, Maxim, Vogue
en Espanol, Brandweek, The Miami Herald, Fashion Week Daily, Nylon, Lucky, Stuff, Ocean Drive, The Sun Sentinel, and many other publications. Many
outlets, both print and broadcast, ran multiple features covering every show throughout the week.
Fashion TV broadcasted live the opening and closing shows of FUNKSHION: Fashion Week Miami Beach. MTV filmed episodes of hit reality TV shows
including “MADE” and “8th & Ocean” around the fashion week and its after parties.

6. Philanthropic Efforts
Funkshion seeks substantive ways to stay connected with the community by supporting worthy causes.
In past seasons Funkshion has partnered with various non-profit organizations and charities to support
their fundraising and awareness efforts.
Beauty queens from around the world strutted down the first ever Green Fashion Miami
runway as the official kick-off show for FUNKSHION: Fashion Week Miami Beach in
March 2009. Green Fashion Miami celebrates creativity, beauty and action to spread
awareness of the environment. Top designers from Latin America and the United States
presented collections made of recycled, eco-friendly and sustainable materials. The models were contestants and
titleholders from international pageants including Miss Universe, Miss Earth, Miss World and Miss Intercontinental.
Entering its sixth year, Go Red For Women is The American Heart Association’s nation-wide
campaign spreading awareness surrounding America’s #1 killer of women - heart disease. This
movement celebrates the energy, passion and power women have to wipe out this terrible epi-
demic. Thanks to the participation of millions across the country, the color red and the red dress
represent the ability all women have to improve their heart health and live healthier lives, free
from cardiovascular disease and strokes. On Thursday, October 2nd, 2008, the philanthropic efforts of FUNKSH-
ION: Fashion Week Miami Beach brought attention to the threats of cardiovascular disease by initiating Miami’s first
ever Red Dress Fashion Show. This event showcased red dresses on the runway designed and donated specifically
for this show by some of the world’s top fashion designers such as Marc Jacobs, DVF, Custo Barcelona, ABS, Richie
Rich and others, worn by celebrities, style makers and survivors.
America Take Heart
By Liz Shaw
Photographed by Funkshion: Fashion Week Miami Beach
THE SOUND OF IT IS
OFTEN TAKEN FOR
GRANTED, yet there
is nothing that car-
ries more resonance.
Sometimes it calls at-
tention to itself—when
you have pushed your-
self to your limit to cross the finish line of a 5K race or when
your nerves are on edge during the scene of a scary movie—
and then you feel it: the rhythmic beat of your healthy heart.
This is a call to take heart—in your health. With heart disease
being the number one killer of men and women in the United
States, know that there are steps you can take to reduce the
risk and that there is an organization that wants to make sure
you know about them.
"Building healthier lives, free of cardiovascular diseases
and stroke" is the mission of The American Heart Associ-
ation. It is the largest national voluntary health organiza-
tion in the United States, promoting research and imple-
menting strategies to fight heart disease. To learn about
the Association's initiatives, SA spoke with Kristie Kjeld-
gaard and Tere Estorino of The American Heart Associa-
tion's Greater Southeast Affiliate. Estorino explains, "Our
mission is reducing death and disability from heart disease
and stroke, as well as reducing what we call 'modifiable
risk factors.' Some things, genetics for example, you can't
change. But smoking, physical activity, your diet—those
are things you can change."
Many conditions fall under the umbrella of cardiovascular
This one-of-a-kind Marc
disease: congenital heart defect, congestive heart failure, Jacobs heart dress was
heart attack, high blood pressure and cholesterol, for ex- one of the many created
to bene t The American
ample. Therefore, Estorino says, "Heart disease kills more Heart Association during
Miami’s Funkshion
Fashion Week.

7. Creative Packages
In past seasons Funkshion has worked with companies to develop programs customized to enhance mar-
keting capabilities and reach specific brand objectives. Your role as a sponsor holds vast possibilities at
each sponsorship level, as we are eager to explore all creative ventures. Special programs we developed
with past clients include:
For JetBlue Airways we created a sponsorship package partnering
with Heatherette by Richie Rich, Miami International University
of Art and Design, and Morgans Hotel Group. Students designed
lines inspired by the JetBlue colors, competing for the chance to
work in Richie Rich’s showroom. The winner was flown to NYC on
JetBlue airways and put up in the Morgans New York while helping in
the showroom.
Emerging designers show-
cased their fashions for a
panel of judges from Fash-
ion Group International,
competing for the Perrier
“Bubbling Under” Award
that rewarded the winning
designer with a $5,000 cash
prize to further their career
in design.
Cointreau was one of the official sponsors of FUNKSHION: Fashion Week Miami
Beach. Before hitting the runway shows, A-list guests enjoyed complimentary
Cointreaupolitans in the exclusive Cointreaupolitan Garden Lounge at the Miami
Beach Botanical Gardens. Each night, The Setai hosted spotlight shows—and more
Cointreaupolitans—Cointreau partnered with Kurru Kurru to create spectacular
Cointreau-inspired pieces to start and finish the show in style. Following the show
Cointreau teamed up with Elle Magazine to host an after-party at The Setai.
Music and fashion collided at Mix N Mash– the official Funkshion: Fashion Week Miami Beach Fashion Show and after party fueled by Red
Bull Energy Drink. Mix N Mash is a battle of music and fashion featuring five designers from top Florida-based Art and Design Schools
competing against each other in a runway show while simultaneously a DJ battle ensues between Little Louie Vega with Anane, Dj Dummy,
Dj Irie and Dj Tabu. Red Bull Formula One Race car driver Vitantonio Liuzzi opened the show, adding a little more “mix” to the “mash.”

8. General Sponsorship Packages
Included in all sponsor packages:
* Logo inclusion in all FUNKSHION collateral including media
kits, invitations, websites, program books, etc.
* Extensive advertising featuring your company in local and
national print publications and television spots
* Benefits of having your brand name mentioned and attached to an
internationally recognized fashion event and numerous corporate
brands and media sponsors
* Opportunity to co-brand event souvenirs and merchandise
* All-access staff badges for each venue throughout the week
* VIP passes for all Fashion Week related events
* In-house public relations team to represent each sponsor in the
overall media campaign
* Specialized media campaign for individual sponsor to maximize
exposure provided for an additional fee
Executive Producer/Title Rights (1 Available) - $150,000
* Option to develop a customized program tailored to suit your As the executive producer with naming rights, your company will be an integral
brand’s needs and enhance your initiatives to strategically posi- part of the event title, presented to the public as YOUR COMPANY: Fashion Week
tion your company to best reach your target demographic Miami Beach. Your company will receive maximum exposure from prominently
displayed signage and branded materials throughout each venue. Your company
will have the option to host a VIP lounge, on-site booth, after-party, or develop a
promotion that is tailored to suit your brand’s needs and give your company face
time with consumers. This level also includes every feature offered in all other
packages.
Official Presenting Sponsor (1 Available) - $100,000
The official presenting sponsor will have the opportunity to attach their com-
pany’s name to the official event title. The official title would be released to the
public and media alike as “FUNKSHION: Fashion Week Miami Beach presented
by YOUR COMPANY. This package includes the option to create a VIP lounge,
on-site booth, after-party, or develop a unique promotion to breakthrough the
market clutter and best reach your audience. This level also includes every fea-
ture in the producer and associate producer packages.
Producer/Title Lounge - $50,000
This sponsorship level offers the entire lounge area of the main fashion venue to
be officially called YOUR COMPANY’s Lounge. This package is ideal for any
company from any industry looking for face time with a hard to reach consumer
market of fashion influencers, celebrities and top international media. Your
company name and logo will be prominently displayed around the entire lounge
area where all Funkshion guests mingle and network throughout the week. All
features of the associate producer package are included at this level.
Associate Producer - $ 25,000
At this level, we will transform one of the main marketing stations at Funkshion:
Fashion Week Miami Beach to be solely represented by your company with
branding and signage. Such stations have been and include smaller style lounges,
such as YOUR COMPANY Veranda or YOUR COMPANY Wet Bar, interactive
technology based product booths, spa sampling areas, swag suites etc.

9. Sponsorship Categories
Hair & Makeup Sponsorship - $5,000
As the Official Hair or Makeup Sponsor of FUNKSHION: Fashion Week Miami
Beach your company will provide all hair/makeup services for each runway show
and a complete staff. An on-site booth in the lounge area will be available to repre-
sent your company through activation of product sampling, makeovers, gifing suite,
etc. Your company name and logo will be prominently displayed around the entire
backstage area of each venue.

10. Noteworthy Quotes from Featured Designers
* Is this an honor for you to be able to be the
opening show for Fashion Week Miami?
Nicole Miller: It's great. It's very exciting. Actually
I did not realize that it is quite as big of a deal as it
is, so I am very honored and thrilled to be here.
* You are doing something that you did not do
in 20 years-- a new line is debuting.
Nicole Miller: Actually this is a brand new line. It's
called Miller Girl. It has only been tested a
little bit in the stores so it's brand new and
Miami is going to see it first. I would love
to do this every year. This fashion week has
been great. Hopefully we will do it again.
* What do you think is the difference between
NY and Fashion Week Miami?
Esteban Cortazar: This is more comfortable
and easy and just having a fun. In NY its
stressful, and this was stressful of course,
but it was a different type of stress. In New
York you just have to think of everything.
I would love to come back and do FUNK-
SHION Miami. I think it's great opportunity
for me.
* Tell us about being here in Miami?
Russell Simmons: It's great being here and showing
spring collection. It's (Miami) a fashion capital, they
say that it is New York, but really all the energy is
here and all the new ideas are here, so I think it's
good that we are here.

11. Past Designers and Sponsors of FUNKSHION: Fashion Week Miami Beach
FEATURED DESIGNERS
Betsey Johnson
Fred Perry
Tommy Hilfiger
Ryan Kenny
Marithe + Francois Girbaud
Vivienne Westwood
Miss Sixty
DKNY
Binetti
Miller Girl by Nicole Miller
Sweetface by Jennifer Lopez
Iceberg
Baby Phat
Sean John
Custo Barcelona
Esteban Cortazar
Christina Ferrari
Ted Baker
Dragana Ognjenovic
Justsweet by Jennifer Lopez
Puma
Heatherette
Richie Rich
Kurru Kurru
Bejeweled
Russell Simmons
FEATURED SPONSORS
Lexus Perrier
Audi Peroni
Cadillac Cointreau
Axe Hotel California Tequila
Mac Belvedeere
Dior Moët
Cover Girl 10 Cane
Nescafe Maker’s Mark
Lavazza Jet Blue Airways
Red Bull Virgin Records
VOSS Motorola
Vitamin Water RayBan

13. For information on sponsorship For all media inquiries contact:
opportunities contact:
Matt Heien
Sale Stojanovic Director of Public Relations
Vice President of Business Development phone: 917.864.7867
phone: 305.673.2756 email: matt@eastsidepr.com
email: sale@funkshion.com
SuSan StiPcianoS
1935 West Ave. #203 Director of Public Relations- Latin American
alain Perez
Miami Beach, FL 33139 phone: 786.683.6749
Vice President of Business Development
email: suzy@funkshion.com
t. 305 + 673 + 2756 phone: 305.673.2756
f. 786 + 866 + 9647 email: alain@funkshion.com
For additional information contact:
info@funkshion.com
www.funkshion.com For event production
ali Moon
information contact:
Executive Assistant
phone: 305.978.3709
aba Kwawu
email: ali@funkshion.com
Director of Fashion Production
phone: 202.625.8370
email: aba@theabaagency.com