3. process of altering employee’s behavior & attitude
in a way that increases the probability of goal
attainment
4. Management development activities attempt
to instill sound reasoning process to enhance
one’s ability to understand & interrupt
knowledge
5. Training development
Increase specific job skills
short term perspective
Role of trainer is
important
Shapes attitude, overall
growth
Long term perspective
Internally motivated
8. Opportunity for sales reps to identify
customer need
Increases in sales
9. Helps to sales reps to know their
responsibilities
Clear vision
10. Helps to answer to buyer
More knowledge about product
Quality
Features
Prices
11. improve sales skills.
gain new knowledge about how to effectively
deal with clients
learn new techniques to persuade buyer to
purchase the product.
12. Feeling well respected in the org
willingness to perform assigned tasks
13. Helps to understand competition
Training helps sales reps to face competition
motivate the buyers to buy your products
against competitor product
14. Develop and implement plan
Determine the objectives
Analyze need
Evaluate and review plan