1. MAKING SOCIAL MEDIA
WORK FOR YOU
PORTFOLIO ONE ON ONE 2010
@ALISONBEATTIE

2. #SO WHAT?

3. #SO WHAT?
• Why should you care about this stuff?

4. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity

5. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
• Your potential employers and clients care about it

6. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
• Your potential employers and clients care about it
• You will get GOOGLED

7. #SO WHAT?
• Why should you care about this stuff?
• People spend more time on social media sites than any other online
activity
• Your potential employers and clients care about it
• You will get GOOGLED
• again and again and again

8. #YOU ARE A BRAND

9. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!

10. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
• P1on1 is perfect place to test your portfolio

11. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
• P1on1 is perfect place to test your portfolio
• The print portfolio, and even website (and you MUST have a website)
isn’t all that defines your brand

12. #YOU ARE A BRAND
• When looking for a job, you’re ultimately showcasing and selling
your own brand = you!
• P1on1 is perfect place to test your portfolio
• The print portfolio, and even website (and you MUST have a website)
isn’t all that defines your brand
• It’s all about a cohesive, strong, individual brand personality

13. #BRAND DNA

14. #BRAND DNA
• Who you are, your opinions, your point of view

15. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality

16. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
• What makes you different from the other students here?

17. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
• What makes you different from the other students here?
• Content creator vs. content aggregator

18. #BRAND DNA
• Who you are, your opinions, your point of view
• Your tone of voice and personality
• What makes you different from the other students here?
• Content creator vs. content aggregator
• Be unique and be known as a “thought leader”

19. #BECOMING A THOUGHT LEADER

20. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)

21. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away

22. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
• Know whats next – sign up for beta testing for technologies, read
nerdy blogs, watch and comment on webinars

23. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
• Know whats next – sign up for beta testing for technologies, read
nerdy blogs, watch and comment on webinars
• Be active and pave the way

24. #BECOMING A THOUGHT LEADER
• Nurture relationships, extend connections, find partners and
collaborators (networking)
• Have a point of view, don’t shy away
• Know whats next – sign up for beta testing for technologies, read
nerdy blogs, watch and comment on webinars
• Be active and pave the way
• This all adds value to your brand

25. #YOUR ECOSYSTEM

26. #YOUR ECOSYSTEM
YOU

27. #YOUR ECOSYSTEM
BIZ CARDS
PORTFOLIO
LEAVE
BEHINDS
YOU

28. #YOUR ECOSYSTEM
BIZ CARDS ADDITIONAL
WORK
YOUR
PORTFOLIO
LEAVE WEBSITE CASE
BEHINDS STUDIES
BRANDED
EMAIL
YOU

29. #YOUR ECOSYSTEM
BIZ CARDS ADDITIONAL
WORK
YOUR
PORTFOLIO
LEAVE WEBSITE CASE
BEHINDS STUDIES
BRANDED
EMAIL
YOU
BLOGGING
THE
SOCIAL TWITTER
MEDIA
LINKEDIN
NETWORKING
FACEBOOK

30. #YOUR ECOSYSTEM
BIZ CARDS ADDITIONAL
WORK
YOUR
PORTFOLIO
LEAVE WEBSITE CASE
BEHINDS STUDIES
BRANDED
EMAIL
YOU
BLOGGING
BEHANCE
THE
ONLINE
SOCIAL TWITTER
PORTFOLIOS
MEDIA
LINKEDIN
DESIGN
RELATED NETWORKING
AIGA
FACEBOOK

31. #TWITTER

32. #TWITTER
• Twitter = Micro blogging

33. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it

34. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track

35. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:

36. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content

37. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
• Send out content from events using the appropriate hashtags (#)

38. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
• Send out content from events using the appropriate hashtags (#)
• Comment on other people’s tweets

39. #TWITTER
• Twitter = Micro blogging
• Industry people and firms/agencies etc are using it
• Follow them all, create categorized lists so that its easier to
respond/keep track
• Start a dialog:
• Retweet (RT) interesting content
• Send out content from events using the appropriate hashtags (#)
• Comment on other people’s tweets
• Have a point of view

40. #I WISH I DIDN’T TWEET THAT...

41. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative

42. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip

43. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:

44. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)

45. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job

46. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
• How much you’d like/need a new job

47. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
• How much you’d like/need a new job
• etc, etc, etc

48. #I WISH I DIDN’T TWEET THAT...
• Be professional, yet creative
• No industry gossip
• Don’t tweet about:
• What you just ate (unless this is your POV)
• How much you hate your current job
• How much you’d like/need a new job
• etc, etc, etc
• (if you have to be cranky, be funny)

49. #FACEBOOK

50. #FACEBOOK
• You will get friend requests from colleagues

51. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent

52. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too

53. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
• You can always de-tag yourself from that drunken pic

54. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
• You can always de-tag yourself from that drunken pic
• Show a bit more personality

55. #FACEBOOK
• You will get friend requests from colleagues
• Be consistent
• Have fun, but try to be professional too
• You can always de-tag yourself from that drunken pic
• Show a bit more personality
• Have a complete info tab on your profile – push to your portfolio,
you current company and other social media

56. #LINKEDIN

57. #LINKEDIN
• LinkedIn has a formula

58. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%

59. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there

60. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)

61. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume

62. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
• Ask for recommendations

63. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
• Ask for recommendations
• Be active on local groups and q+a

64. #LINKEDIN
• LinkedIn has a formula
• You need to get your profile to 100%
• Have your portfolio, social media etc on there
• Detailed and smart descriptions for each positions, inlcude as many
related keywords as possible (search)
• Edit/refine – this page is more important than your resume
• Ask for recommendations
• Be active on local groups and q+a
• Don’t try to LinkIn to strangers (thats just creepy)

65. SOME SOCIAL ADVICE
(140 CHARACTERS OR LESS)

67. “#1: View it as meeting
people vs a “job search.”
Get your voice out there,
respond thoughtfully and
create a brand.”
@KPLADSON

69. “#2: Be curious – read
posts by employees of
interesting companies,
learn their vibe, and
interact w/them.”
@KPLADSON

71. “I would say: use SM to
start a conversation
and continue it with
in-person meeting.”
@ANDYSANTAMARIA

73. “Have a point of view.”
@RUNMC

75. “Make connections.
Add value. Show
Personality.”
@ZARPREY

77. “Do something unexpected,
be creative, show how you
can use social media as part
of a big idea.”
@SCARLSON

78. #KEY TAKEAWAYS

79. #KEY TAKEAWAYS
• Social Media is your opportunity for networking
• You need to own and nurture the brand that you represent on all
online facets
• You need to know how these things work, because your clients will
rely on you for recommendations
• Relevancy is key
• Have a point of view
• Be yourself :)

81. THANKS!
INTERESTED IN AN INTERACTIVE INTERNSHIP?
DM @ALISONBEATTIE W/LINKS