1. THe PuBLIC eNvY
Jalouse in London lives up to its name and co-owner Freddie Achom knows exactly why.
by sean macleod
W ith clubs the world over
touted — often fallaciously
—as exclusive venues for
members only, it can be hard for even
the most discerning individual to find
that the club’s co-owner Freddie Achom
believes makes his members feel there’s
no better place to be.
“The moment a member arrives at
the door, the staff will recognise him
members (a network of individuals
based in various neighbouring regions
like Switzerland, Monaco, France,
Italy, and of course London itself)
will experience more than just a great
a nightspot that truly does focus on instantly. The staff are polite, you get eye night at a club when Jalouse is their
the needs of the select few allowed contact and you are recognised. When designated driver.
through its doors. A global citizen such we attend to you, you get undivided If that wasn’t enough for these
as yourself, dear Rake reader, shouldn’t attention, almost like you’re the only privileged jet-setters, should they
waste even a moment of nightlight at person in the club. We’ll make sure find themselves out of London Town,
a watering hole that’s all glitz without you’re comfortable, let you know that if they can rest assured knowing they’ll
any glamour; where the service may be you need anything, we’re always only a always be on the list for parties that
impeccable, but remains impersonal. few feet away.” Jalouse organises in hotspots such
Which leads us to Jalouse. Founded Though this oft-forgotten comfort as Cannes, Mykonos, St. Tropez and
in 2008 in the heart of Mayfair, this of earnest cordiality from club staff is Ibiza. Hobnobbing at parties thrown by
private venue is among the most opulent essential to maintaining a solid base of Roman Abramovich, Russell Simmons
of London nightlife options. patrons, Achom looks to also give his or Simon Cowell more their thing? (Yes,
But it’s not all about the gorgeous clients a comprehensive entertainment surprisingly there are people who’d want
lighting from handcrafted crystal orbs experience. “Because our customers fly to be in the same room as Idol judge No.
generously draped across the ceiling or in and out of the country, often they’ll 4.) Achom and his team will facilitate
onyx fittings bathed in hues of indigo and ask, ‘What’s happening this week?’ entrée. “Our customers actually call us
amber that pulsate to the heartbeat of the And I’ll just say, ‘Look, I’ll get my guy to from out of London in order to get to a
club. It’s not even about the numerous call you tomorrow, let you know a good party on the other side of the world.”
celebrities and fashion mavens that restaurant to have dinner or a nice new A Jalouse membership means
choose to carouse at Jalouse, or the event that’s happening.’ They love all more than just skipping the queue;
frequent performances from the likes of that!” A little extra effort coupled with it’s a golden ticket to the global
Pete Doherty and Bloc Party. Pleasant good relationships with establishments party elite.
though these details may be, Jalouse’s like Nobu, Hakkasan, Cipriani, Scott’s
key appeal lies in the personal touch and The Ivy mean that Jalouse’s www.jalouse.co.uk
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