This a synopsis of a presentation to a local networking group in early 2014. This covers the core components of what should be in your 2014 strategy, Content, Mobile, Brand and Social Media. Gleave Media is an experienced new media agency. Our business is your business development and the generation of new revenue through digital marketing and communication channels. We create targeted campaigns that work!

1. Alistair Gleave
Your SEO strategy for 2014

2. Alistair Gleave
• Involved with the Internet since 1999,
• Digital Marketeer worked with the likes of
VCA, Big Brother, Devon Air Ambulance…..
• Avid eBayer
• Tweeter with a number of accounts 3000+
followers
• MD of Digital Agency Gleave Media Ltd
• Personal blog www.alistairgleave.co.uk

3. SEO What did happen?
Shady practices, no longer
work / frowned upon
Link farms, black hat etc etc

4. What is the best SEO strategy for 2014
It has a number of core components, that
Include.....
Content
Mobile
Brand
Social Media

5. Content
Content is king – old adage but true.
Must be laser focused on YOUR audience’s needs
and wants.
Must be honed to profit generating actions – sales
or leads?
Social Media activity amplifies your brand’s reach
and signals to search that your copy is valuable.
Links from high quality sites reinforce you are a
solid trustworthy site.

6. Mobile optimisation
Updates by Google in late 2013 mean developing a
mobile strategy is important.
Smartphone use is only going one way.
Apps such as Instagram, WhatsApp attracting new
generation that do things by phone NOT desktop

7. Brand building
Strong brand important for SEO
Google + and Google Authorship connections
Brand building is a long terms plan – what is yours?

8. Social Media
Human signals play an increasing part in SEO
How many likes, shares, reviews, comments etc,
etc – allow sharing of your copy.
These show relevance of site to users

9. Summary
Development of Social Media is joining with SEO –
key is finding balance.
Trends for 2014 show the key elements of
integration and balance.
Means you needs great content and continued
brand building on line
Don’t forget email marketing, buying adverts, PPC
etc – still play a strong part for your audience.

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