Presentation to Bayleys Christchurch - aspects of online marketing for real estate in NZ. Better understanding the marketing of individual listings as well as building your online profile to build your client referral business.

1. How the internet is transforming real estate

3. This is real estate 2009!

4. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008

5. The web is central to real estate in 2009!

6. NZ: Media usage – searching for property

7. 95% consider specialist website useful / very useful Consumer attitudes to online search Consumer attitude - newspapers ??

8. Traditional model has changed

9. Buyers in control

10. Relationship with buyers has changed 5 – 10 years ago Today Research / Research / Research

11. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!

13. “ Edutainment” Breadth Understanding interest / behaviour Browse full set of listings in target areas Browse full set of listings in target areas Depth “ Serious buyers” Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration Price check & risk reduction Depth

14. Evolving consumer experience Searching for property

15. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property

16. 25,016 6,000 / week 3,636 4,500 / week 7,810 3,500 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week

17. Understanding interest / behaviour

19. >1,000,000 sessions per week 40% up on same period last year

20. Seasonal pick up– the web provides key indicator

21. Supply and demand in the local market

22. Rich / comprehensive property information

23. Property information at your finger tips

24. 1,528,000 properties in NZ

25. Every property has a web page

27. What are they looking for?

28. Address Accurate pricing Large images / high quality images Maps Get the basics right!

29. Richer and richer information

30. Information online – StreetView from Google

31. Google Maps – real estate

32. Email alerts – first impressions count!

33. Your listings – for your client and for you

34. Featured listings

35. Featured listings – cost effective advertising Negotiation Auction Listing # UPH10354 PO081104 Price range: $700k - $1m $750k - $850k Listed: 21 Nov 21 Nov 4,114 page views in January with a featured listing 232 page views in January 17 times more views

36. 14 days with a featured listing delivers an audience of over 10 times more viewings than a regular listing $250 inc GST Featured listing for just Vendor paid marketing – that delivers

37. Buyers - call to action

41. Courtesy of Business 2.0 How to be found on Google!

42. The power of links

43. To be found you need to be online

44. Part 1: Find yourself on Google

45. Part 2 : Be found on Google

47. Blogs – hosted on realestate.co.nz

48. What buyers want information on?

49. Social Media – building a profile

50. Free profile page – linked to your listings

51. Sell yourself!

53. Login / sign up / profile yourself

54. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate

55. Enjoyed the presentation? www.tinyurl.com/nzrealestate

56. Proudly supporting the real estate industry