2. Yes, we are…
A publically traded sporting good store
Located in California, Nevada, Arizona and Utah
The #1 SCUBA retailer in the United States
But really we are…
Serious sports enthusiasts
Professional athletes
Just like our passionate customers.
7. S.W.O.T ANALYIS
Strengths Internal Weaknesses External Threats
Best and newest products, first Negative income Intense competition
Year round sales Lowest market share Economy
50% of sales come from online High costs, low New entrants
#1 SCUBA retailer in the U.S. revenue High number of substitutes
Unique customer experience Weak online presence Price wars
Low number of stores
Opportunities
Enter new markets Younger demographic
Increase online presence Social Media, online
promos
Increase R&D Products and trends
Become eco-friendly Increase brand equity
Build distribution centers As internet sales grow
10. Competition
Main Industry Competitors
Dick’s Sporting Goods
BIG 5
Cabela’s
REI
Other Competitors
Wal-Mart, Target, ect.
Internet retailers
Suppliers