My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.

1. 1
1
If Digital Marketing
Had a Crystal Ball
Aliza Sherman

2. Essential Tool

3. Augmented Reality
The Promise

4. QR Codes
The Reality

5. Ubiquitous
Marketing & Selling

7. 360 Degree Marketing
² Experiential. Not just something to read;
social, educational, emotional.
² Immersive. Multiple touchpoints.
² Predictive. Anticipates needs based on
previous actions and purchases.
² Invasive? Proximity awareness, push
notifications, persistent.

8. M-Commerce
I
think
the
biggest
technical
advancement
for
the
wine
industry
in
the
last
10
years
has
been
Square
-­‐
the
mobile
payments
pla>orm.
Square
allows
for
orders
to
be
taken
at
any
@me
or
place.
-­‐-­‐Cornelius
Geary,
CEO,
Firewater
Partners
“
”

9. Geo-Fencing
Technology that specifies a
geographic point (latitude and
longitude) and creates a virtual
"fence" around that point of a
specific radius.

10. Geo-Fencing

11. iBeacon
Location-sensing technology
built into Apple's iOS 7
operating system (or iBeacon
apps for Android phones).

12. Estimote Beacons

13. ByteLight

14. ByteLight

15. Location Aware Push
² Greet
² Offer
² Prep
² Serve
² Promote
² Sell
² Follow Up
² Remind

16. Convenient
or Creepy?

17. We have partnered with a
company in SoCal that
creates NFC and BLE
bracelets. Wineries will have
receivers in their wineries that
will API into our software to
notify them when they come
on site.
- Paul Mabry, Partner, Vintank
“
”
Wearables

18. Wearables

19. Wearables

20. ² Shopping List Fulfillment
² Product Recommendations
² Promotion Notifications
² Event Access
² Responsive Coupons
² Pop-Up Sales
² Suggested Recipes
² Follow Up Meal Planning
² Community Connections
Activate

21. Remember
² Create an experience.
² Look for multiple touchpoints.
² Get permission.
² Provide service and convenience.
² Make it effortless.
² Measure, measure, measure.

22. What’s Next?

23. The Future is Coming

24. Embrace the Future
² Aliza Sherman
aliza@mediaegg.com
alizasherman.com