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Marketing to Women Online

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Aliza Sherman
Aliza Sherman

This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.

BusinessTechnology
1 of 18
Reaching Women Making the Connection
The Women's Power Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 C's Women's Want Online ,[object Object],[object Object],[object Object],[object Object]
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convenience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where the Women Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Lists ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object]
Professional & General ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Interest Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moms Networks ,[object Object],[object Object],[object Object],[object Object]
Web-based Forums & Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogging ,[object Object],[object Object],[object Object],[object Object]
Create or Partner with... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overcoming Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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