5. How much time? www.alizasherman.com image from Beth Kanter
6. Where it started www.alizasherman.com Website Blog Social Network
7. Social and New Media Tools www.alizasherman.com Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website
8. Where it’s going www.alizasherman.com Mobile Augmented Reality Geo-Location
9. Social Media Best Uses Loyalty www.alizasherman.com Word of Mouth Customer Relations
27. 4. Get stats. • most recent visitors • most frequent visitors • time of day people check in • total number of unique visitors • diagram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook www.alizasherman.com