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Think Like a Savvy Social Media Marketer

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Aliza Sherman
Aliza Sherman

A presentation to PRSA Fairbanks about social media marketing and social media engagement for savvier online communications.

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How to think like a savvy Social Media Marketer  YourDigitalDiva.com    @alizasherman     YourDigitalDiva.com  @alizasherman    
This is social media  YourDigitalDiva.com    @alizasherman    
This is your brain on social media  YourDigitalDiva.com    @alizasherman    
•  5 best practices for integrating social media •  5 ways to avoid a potential social media crisis  YourDigitalDiva.com    @alizasherman    
5 best practices for integrating social media  YourDigitalDiva.com    @alizasherman    
What are your goals?  YourDigitalDiva.com    @alizasherman    
1. Start with your goals ² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition  YourDigitalDiva.com    @alizasherman    
Who are you trying to reach and what are you trying to get them to do?  YourDigitalDiva.com    @alizasherman    
Social media isn’t about technology. It’s about people. #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
2. Find your tribe  YourDigitalDiva.com    @alizasherman    
3. Map out your process  YourDigitalDiva.com    @alizasherman    
What social media tools are you using and how are you using them?  YourDigitalDiva.com    @alizasherman    
Tools Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
3. Map out your process ² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?  YourDigitalDiva.com    @alizasherman    
How do you measure success?  YourDigitalDiva.com    @alizasherman    
“I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
4. Plan your messaging ² Messaging Map (position) ² Social Media Calendar (plan) Events Promotions Seasonal Topical Actions  YourDigitalDiva.com    @alizasherman    
 YourDigitalDiva.com    @alizasherman    
4. Integrate your tools ² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
Monitoring tools  YourDigitalDiva.com    @alizasherman    
Management tools  YourDigitalDiva.com    @alizasherman    
Amplification tools Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos  YourDigitalDiva.com    @alizasherman    
Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
Visual networks: Pinterest  YourDigitalDiva.com    @alizasherman    
4. Visual networks: Instagram  YourDigitalDiva.com    @alizasherman    
Mobile social networking will (finally) hit its stride in 2013. Are you mobile- ready? #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
Mobile networks Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
Location-based networks: Foursquare  YourDigitalDiva.com    @alizasherman    
Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
Think like a savvy Social Media Marketer  YourDigitalDiva.com    @alizasherman    
Aliza Sherman •  aliza@mediaegg.com   •  @alizasherman    YourDigitalDiva.com    @alizasherman    

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Think Like a Savvy Social Media Marketer

  • 1. How to think like a savvy Social Media Marketer  YourDigitalDiva.com    @alizasherman     YourDigitalDiva.com  @alizasherman    
  • 2. This is social media  YourDigitalDiva.com    @alizasherman    
  • 3. This is your brain on social media  YourDigitalDiva.com    @alizasherman    
  • 4. •  5 best practices for integrating social media •  5 ways to avoid a potential social media crisis  YourDigitalDiva.com    @alizasherman    
  • 5. 5 best practices for integrating social media  YourDigitalDiva.com    @alizasherman    
  • 6. What are your goals?  YourDigitalDiva.com    @alizasherman    
  • 7. 1. Start with your goals ² Build a brand ² Increase awareness ² Attract attention ² Amplify messages ² Customer relations ² Customer acquisition  YourDigitalDiva.com    @alizasherman    
  • 8. Who are you trying to reach and what are you trying to get them to do?  YourDigitalDiva.com    @alizasherman    
  • 9. Social media isn’t about technology. It’s about people. #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  • 10. 2. Find your tribe  YourDigitalDiva.com    @alizasherman    
  • 11. 3. Map out your process  YourDigitalDiva.com    @alizasherman    
  • 12. What social media tools are you using and how are you using them?  YourDigitalDiva.com    @alizasherman    
  • 13. Tools Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
  • 14. Tools ² Monitoring (listen) ² Management (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
  • 15. 3. Map out your process ² What tools do you use? ² Who is responsible? ² How often do you engage? ² What do you automate? ² Why should people care?  YourDigitalDiva.com    @alizasherman    
  • 16. How do you measure success?  YourDigitalDiva.com    @alizasherman    
  • 17. “I’d rather have 100 followers who care than 1000 fans who ignore me.” @alizasherman #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  • 18. 4. Plan your messaging ² Messaging Map (position) ² Social Media Calendar (plan) Events Promotions Seasonal Topical Actions  YourDigitalDiva.com    @alizasherman    
  • 19.  YourDigitalDiva.com    @alizasherman    
  • 20. 4. Integrate your tools ² Messaging Map (position) ² Social Media Calendar (plan) ² Monitoring (listen) ² Social Networks (engage) ² Social Ads (amplify) ² Measurement (assess)  YourDigitalDiva.com    @alizasherman    
  • 21. Monitoring tools  YourDigitalDiva.com    @alizasherman    
  • 22. Management tools  YourDigitalDiva.com    @alizasherman    
  • 23. Amplification tools Social Ads, Promoted Posts, Sponsored Stories Promoted Accounts, Promoted Tweets Targeted Self-Service Ads Inline Ads, Promoted Videos  YourDigitalDiva.com    @alizasherman    
  • 24. Visual social sharing will dominate 2013. Tell your stories through pictures. @instagram @pinterest #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  • 25. Visual networks: Pinterest  YourDigitalDiva.com    @alizasherman    
  • 26. 4. Visual networks: Instagram  YourDigitalDiva.com    @alizasherman    
  • 27. Mobile social networking will (finally) hit its stride in 2013. Are you mobile- ready? #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  • 28. Mobile networks Foursquare" Instagram" Facebook" Tumblr" Website   Flickr" Twitter" Blog" Pinterest" YouTube" Google+   Foodspotting"  YourDigitalDiva.com    @alizasherman    
  • 29. Location-based networks: Foursquare  YourDigitalDiva.com    @alizasherman    
  • 30. Pick the tools that work well for you and that get you closer to the people you want to better serve. #socialPR Tweetable Takeaway  YourDigitalDiva.com    @alizasherman    
  • 31. Think like a savvy Social Media Marketer  YourDigitalDiva.com    @alizasherman    
  • 32. Aliza Sherman •  aliza@mediaegg.com   •  @alizasherman    YourDigitalDiva.com    @alizasherman