My keynote presentation at Macaroni Kid Meetup in Ft. Lauderdale on Personal Branding, marketing yourself and reaching out to your audiences and your local media.

1. YOU are a
How to get noticed and get known!
Aliza Sherman
@alizasherman

2. What’s your story?

3. What’s your passion?

4. What’s your headline?

5. What are your topics?

6. My topics.
Technology
Internet
Mobile
Women’s issues

7. My topics.
Women & Technology
Women on the Internet
Mobile Apps
Women in Business
Media-Friendlier
^

8. My topics.
Technology’s impact on women’s lives.
The Internet is changing our brains.
Mobile apps that can save your life.
How women kill their companies.
Media-Friendliest
^

9. Your topics.
Events
Activities
Resources
Information

10. Your topics.
Family-friendly Events
Activities for Kids
Resources for Moms
Community information
Media-Friendlier
^

11. Your topics.
5 Great Events for Kids Under 5.
3 Activities to Fight the Winter Blues.
Age Appropriate Birthday Gift Ideas.
Family Night Out on a Budget.
Media-Friendliest
^

12. Positioning.

13. Differentiation.

14. You are the expert.
Your Profile
Your Photos
Your Presence

15. Name your topics.

16. Know your Audience:
Subscribers
Venues
Advertisers

17. Know the media.
Know their audience.

18. Media outlets:
Daily newspaper
Weekly magazine
Radio
TV

19. Media outlets:
Daily newspaper
Weekly magazine
Radio
TV
Newspaper website/blog
Weekly magazine website/blog
Audio Podcast
Video Podcast, YouTube, Google
On Air, Periscope
Websites and Blogs
Social Media

20. Where can you
add value?

21. Story types:
Human interest
Service pieces
Trends
Roundups

22. Package the story.
Expert
Photos
Tips
Resources

23. Spin the story.
Make their story better.
Make yourself relevant.
Be the sidebar.

24. Release it.
Press / Editorial Calendar.
Individual pitches.
Craft compelling quotes.
No attachments.
Links to more information.

25. Who
What
When
Why
How

26. Who should know?
What’s in it for them?
When exactly?
Why does it matter?
How do they engage?

27. Get seen.
1. Attend events.
2. Take pictures.
3. Live tweet.
4. Bring a photographer.
5. Bring a videographer.
6. Be unforgettable.

28. Be heard.
1. Rehearse sound bites.
2. Speak up.
3. Introduce yourself.
4. Speak to groups.
5. Approach reporters.
6. Be helpful.

29. Stand out.

30. Stand out.

31. PLAN
Strategy
Tactics

32. Know Your Goals.

33. Who You Are
Your Story
Your Expertise
Your Connections

35. About.me

36. Be a resource.

37. What’s your story?
Don’t be afraid to tell it.

38. Be heard.

39. Aliza Sherman
alizasherman.com
@alizasherman