A lookt at how CME Group is leveraging Twitter and LinkedIn presented at BlogWell 2010 August 11

1. @AllanSchoenberg
@CMEGroup
@CMEG

2. Big Mac Index
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14. Expanding Globally
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15. 4.0
40
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16. “Social media is the
Social
new trading floor – it’s
where traders now
connect virtually ”
virtually.
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17. CME Group’s LinkedIn
• 1,010 followers
• 5 Groups (4 private)
G i t )
• Equity Index Products- 94
members
• Careers in the Futures
Industry- 1,724 members
• Journalist and bloggers- 205
J li t d bl
members
• Interest Rate Products- 218
members
• Forex Products- 177 members
© 2010 CME Group. All rights reserved

18. CME Group’s Discussions
Interest Rates
• Are you trading Ultra Bond
FX
Futures? http://bit.ly/3QLncw.
• Is the worst over for the Euro?
http://bit.ly/8YUKTW What’s your
What s
•Have you used our new Fed Watch
Have
opinion?
tool yet? (Posted by Jack Callahan)
http://bit.ly/ce6oD0
•We've developed quarterly and
Equities
E iti monthly realized historical volatilities
• New equity quarterly roll analyzer of our most popular currency
now available: http://bit.ly/d6zrjM. futures contracts (Posted by Craig
LeVeille) http://ow.ly/1Q982
) p // y/ Q
•Research team shows how our E-
mini markets functioned properly
on May 6 (Posted by Brett
Vietmeier): http://ow.ly/1KK7c
Vi t i ) htt // l /1KK7
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19. What we’ve learned
• 24x7 focus group
• Transparent and more reliable
• Build relationships by creating private and targeted
conversations
con e sations and discussions
disc ssions
• More control over members
• We become a hub to connect members to each other
• Further opportunities for creating unique content
• Staff training
© 2010 CME Group. All rights reserved

20. Real-time news ticker
• Early adopter
• Breaking
B ki
news/different
views
• Issues mgmnt
• ExchangeTalk
• StockTwits
St kT it
partnership
• Hootsuite
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21. @StockTwits
@HowardLindzon
@PPearlman
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22. © 2010 CME Group. All rights reserved

23. Farmers Twitter Lucrative Tips To Commodity
Traders – Forbes, Aug 5, 2010
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24. The Google Effect
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25. Lessons Learned
• This is not about you it’s about your audience (70/30)
you…it s
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
y g
• Understand the risks/rewards
© 2010 CME Group. All rights reserved

26. Twitter:
@AllanSchoenberg
@MichaelAShore
@LacyQ
@L Q
@JWachtel
@CMEGroup
Blog: http://www.b2bvoices.com
LinkedIn:
Li k dI
http://www.linkedin.com/in/allanschoenberg
You
Y can d
download this presentation here:
l d thi t ti h
http://www.slideshare.net/allancme
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